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Making Websites More Conducive to Capturing IT Sales Leads

Posts Tagged ‘Culture’

Making Websites More Conducive to Capturing IT Sales Leads

Friday, August 24th, 2018

IT sales leads are hard to capture if you’re not dedicating concerted effort at doing so. A number of things defer leads. Following are three aspects of web pages which will net you leads should they properly be managed, but which will lose you leads if they are improperly managed. These three considerations include:  

 

  • Load times
  • A website that isn’t trustworthy
  • Optimize lead capture methods

 

Load Times 

IT sales leads will scatter if your page takes too long to load. Today’s culture is rapid-fire. People don’t read, and they don’t like waiting around in restaurants unless they’re on a date acting refined. Food is fast, driving is faster, and internet speeds should be nigh-instantaneous. If that’s going to happen for your business, you need to continuously optimize your website to use the latest techniques. Avoid splashy animations and that which takes a long time to load. What you want is— professionally basic solutions which are effective and easy to navigate.  

 

A Website That Isn’t Trustworthy 

If your website loads quickly but looks like some HTML conglomeration of GIF and JPEGs from 1999, people won’t trust it. They may think you’re some foreign operation, or at the very least, are too far behind the times for relevant service provision. Again, overcoming that requires continuous optimization. You want to ensure your presentation is following modern trends. This will require renewal at strategic intervals.  

 

Optimize Lead Capture Methods 

If you’re getting traffic, but not needs, it’s time to optimize. Ensure you’ve got sign-up sheets and CTAs. This can be done simply–the sign-up is at the bottom of a paragraph which addresses a specific need of core clients. They’ve got to enter their email to read the rest of the article. Techniques like these can be remarkably effective. 

 

Optimized Presentation 

Incorporating signup and CTAs, trustworthy websites, and reduced load-times represent three effective strategies for capturing IT sales leads. Consider your existing site and how you might apply these principles toward its optimization.  

Why Your MSP Company Needs a Culture Conducive to the Buyer

Tuesday, June 19th, 2018

Your MSP company isn’t going to retain clients or acquire new ones if you operate rigidly and won’t adapt to client needs. Collaboration is absolutely essential in IT provision; especially as virtually all clients will be unique. They’ll have similarities, but they’ll all have differences. 

 

When collaborating with you helps them do better, you cease to become an optional expense, and become in their minds part of their overhead. That’s right where your MSP wants to be. But this can be sometimes difficult in terms of marketing. 

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