IT sales leads aren’t going to just fall in your lap. Sure, one or two may; but the thousands you must source regularly in order to sustain a regular rate of statistical conversion and retention require concerted effort to acquire. Following are several tips to help you more effectively get them:
Your MSP marketing strategy should be multifaceted and take into account all the details. Some which seem minuscule can be the driving engine of your marketing paradigm. This is especially true as concerns content writing— there are a lot of numbers available that can be explored for purposes of optimization.
The following are several tips to help you most effectively do this:
Examine Blog Stats to Help Manage Bounce Rate
MSP marketing should always monitor stats. Look at your blog. How many users stick around? Do they read what you’ve put together or quickly “bounce”? If seventy percent of those who reach your page through search engines or other means don’t stick around, you’ve got issues. Shortening your posts, adding images, back-links, videos, and keywords could help. You can refine the content you produce through following these numbers and discovering how you can influence them. (more…)