Following Up on Potential Clients is Important for Your MSP Business

The IT world is hyper-competitive and it is critical for an MSP business to understand the importance of making an additional phone call that can lead to a potential client. As you may know, people are not always readily available, and it can take multiple phone calls before you can contact them. Although it can be frustrating to not reach someone, it is important to keep trying. Many businesses give up after one missed call and fail to make any additional follow-ups. Persistence is key in becoming a successful managed service provider, and additional phone calls will help your company grow and maximize your customer base. (more…)

When it comes to MSP marketing, you’re going to have a longer sales “cycle.” This means there will be greater periods which are empty of new clients and can be stressful for an MSP. You know that you can’t depend on any single client entirely. You’re going to have some fall through from things like bankruptcy, some will have legal issues, some businesses will be sold and change their data arrangement— the list of things which could undermine your relationship to a client are practically endless.

So an MSP must be sure to continuously acquire clients. One of the best ways to do that is through solid Business Intelligence or BI. You’ve heard of the CIA, right? Well, think of BI as the corporate echelon of such a group, except dealing with other companies rather than other countries. You need to have data on the customers that your organization caters to directly. You need to have information on what you’re competition is doing and how you can afford to outsell them. (more…)

Technology is continually growing and managed service providers are always looking for new ways that an IT services marketing campaign can increase their profits and customer base. A managed services provider can help build their company with the use of landing pages, calls to action, and the use of forms. Using these three essential marketing tools will enable your business to become more successful and reach a higher number of customers. Let’s delve further into these three key topics that can provide a significant boost to the marketability of your MSP: (more…)

If you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. (more…)

Don’t Kick Against the Goads

MSP marketing for your business should emphasize services that your operation excels at and is passionate about. Services that have neither of these qualities would serve your MSP poorly if they were marketed. Should they have any traction, clients will find themselves displeased with results and not look into other, more effective things your business offers. (more…)

You Must Know When to Hold and When to Fold

MSP marketing is going to be expensive and what should help you gauge your spending is effectiveness. You’re trying to source the most for the least, and sometimes, that doesn’t mean what it may seem.

When playing poker, a certain amount of money is put on the table as rounds of betting make their circuits. The man who wins usually keeps adding money to the pot until his competitors fold. Certainly, there are situations where other players won’t fold based on your increasing bet, but for the most part, people are “playing their hands close to their chests,” as the saying goes. (more…)

It’s possible for IT marketing to benefit from a fictional story called “The Devil and Daniel Webster” by Stephen Vincent Benet. The fictional story used real-life attorney and orator Daniel Webster to defend a farmer who sold his soul to the devil. It’s the story of how the devil refuses to compromise after the farmer has been granted a three-year extension to a seven-year deal that involved prosperity in exchange for the farmer’s soul. Here’s how this story can help you close marketing deals: (more…)

It is no longer necessary for prospective clients to pick up the phone and make a phone call to a service provider. Thanks to advances in technology, many websites now feature convenient chat boxes so interested parties can communicate with a representative in real-time. Every MSP business should implement a chat box. It will help engage prospects, answer questions, address concerns, and establish a much-needed rapport. (more…)

Curtailing Turnover

Any MSP business will naturally spend more on employees over time than on even the most expensive equipment. Proof positive: there aren’t many servers which will cost $50,000+ annually. Sure, they may cost $50,000 to purchase, $10,000 to transport, $10,000 to install, and $10,000 a year to maintain. But then you have that server for between two and five years. If you get just two years out of it, you’re looking at $45,000 a year. If you get five years out of it, you’re looking at $24,000 a year. Meanwhile, the tech guy you have maintaining that server will be a bottom-dollar bargain if, including training, benefits, and incidentals, you’re only spending $50,000 on him annually. In five years, the server has cost you $120,000. Meanwhile, the tech guy has cost $250,000. (more…)