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Whoever Produces More MSP Blogs Will Win the SEO Cold War!

Posts Tagged ‘cloud marketing’

Whoever Produces More MSP Blogs Will Win the SEO Cold War!

Monday, January 9th, 2017

As an MSP, you likely know that blogs are a crucial part of your SEO and ranking arsenal. However, there is a new strategic player in the game of internet marketing that has upped the ante. Now, more internet content is being produced than anyone could ever imagine. As a result, a sort of “Cold War” effect is being created. This arms race is one that is yours for the taking. The key is to create more, quality MSP blogs than the competition.

Answering the Million Dollar Question

As an MSP, you may wonder why the success of your marketing efforts lies on the blogs you produce. While this may be a bit of an overstatement, it is one that is based on truth. Websites and marketers that are producing more, quality blogs than everyone else, are going to rank well, making it easier for searchers to find them.

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You Have to Pass MSP Marketing Competitors Like in a Formula One Race!

Sunday, January 8th, 2017

Believe it or not, when you take on the role of an MSP marketing professional, you are entering into a competitive sport — like a Formula One race. While it may not seem like this at first, just wait. When you are working to outrank others — for yourself — their goal is going to be to keep you down. In fact, they are going to do everything in their power to ensure you never surpass them in the rankings.

As a result, you need to bring your A-game to the table. What if you don’t know what this so-called A-game is? You may find yourself floundering in the waters of low rankings and minimal clients. This can result in the failure of your entire business. The good thing is, this isn’t how it has to stay. There are a few tips and tactics you can use to help ensure you outrank your competition, and once you reach that top spot, you’re able to keep it.

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Managed Services Providers Should Go Loaded for Bears With Internet Marketing!

Saturday, January 7th, 2017

As an MSP, you may believe you have your geographic location cornered. After all, you are the biggest, most well-known provider in the area. Small, medium, and large businesses come to you for all their needs. As a result, you become comfortable. What happens if an advanced IT provider moves in on your territory? Do you have the ability to outdo their new “shiny” services and offerings? Do you even have a managed services marketing plan in place to help overcome their reach and appeal? If not, you may find yourself in trouble.

Getting Ready to Fight

If someone new moves into the area trying to provide the same services you do, you need to get ready for a fight. In fact, you need to have a plan in place to fight a great challenger. Think about your challenger as a huge grizzly bear. Chances are, you wouldn’t just try to fight this massive beast with a few stones and sticks, right? This means you can’t keep using the same old tactics you have been using to remain on top in your area. In most cases, doing nothing new is going to lead to you being left in the dust of this new competitor.

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You Should Tell Your IT Services Prospects the Marketing Message 9 Times!

Friday, January 6th, 2017

 

It is often said that customers need to see a marketing message upwards of nine times in order to give it serious consideration. Modern day people tend to tune out advertisements. We are bombarded by commercials, banner ads, corporate jingles, salesmen and other forms of marketing. Most people tune out these stimuli unless they are exposed to a particular message over and over again. This is the “tipping point” your company must strive for. IT services marketing can help you reach it.

Creative Approaches to Customer Engagement  

There is a widely held misconception that touching base with end users three times will suffice. In reality, target customers should be engaged at least nine times. It is not enough to contact a prospect through the same marketing channel over and over again. Rather, contacting targets through varied marketing channels will create a meaningful impact.

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Should MSPs Write Their Own Content for IT Marketing?

Monday, December 5th, 2016

IT marketingThe region in which IT providers are marketing is one that is highly competitive. There are so many great companies that are out there doing wonderful things that it can be difficult to get noticed by new clients. One thing that can be very tempting for a managed service provider is to try and take on some of the marketing for their IT on their own. (more…)

Which MSP Marketing Step Should You Take Next?

Saturday, December 3rd, 2016

MSP MarketingMSP marketing is a must for any IT business looking to become or remain competitive in the IT scene. Maybe you’re a business owner who has already progressed a few steps into IT marketing, maybe your business has made use of the ever coveted referral marketing, but that may not be enough for your business. What could possibly be the next marketing step your business could take? The answer is rather simple! (more…)

Our Magic IT Marketing Fairy Dust Gets Website Top Ranked!

Wednesday, November 30th, 2016

IT MarketingFor technology service companies, this is a time of tremendous opportunities — as well as increasingly complicated challenges. As the marketplace becomes more and more hyper competitive, having an effective IT marketing strategy in place is essential now, more than ever before.

However, you may still wonder what challenges are considered most pressing for technology services firms. After all, knowing what these challenges are can help to shape the entire marketing strategy you create. According to information from a recent study, the top technology business challenges include: (more…)

IT Services Providers Should Be Aware of Local SEO Marketing!

Tuesday, November 29th, 2016

IT services marketingThere are many tried and true methods that companies take when it comes to their IT services marketing. So, many companies follow some of the most basic search engine optimization tactics out there, such as trying to figure out generalized keywords and then crafting content around them. How much success are you going to get when you are doing the same thing that every other managed service provider out there is doing from a marketing perspective? (more…)

Guest Blogging Is Designed to Help Your MSP Marketing

Monday, November 28th, 2016

MSP MarketingEnlisting the services of an MSP marketing professional is beneficial for any business, regardless of size or industry. These marketers know what it takes to help ensure your website is featured at the top of the search engine rankings. However, much more goes into helping a site rank on the first page of search engine results pages than just using the right keywords.

Guest blogging is an effective strategy that can help any site gain some SEO juice that propels it to the top of the SEO mountain. (more…)

What’s the Dark Side to Using Pay-Per-Click Marketing for IT?

Tuesday, November 22nd, 2016

Marketing for ITWhen marketing for IT, generally a PPC (Pay-Per-Click) marketing method such as Google AdWords can be a good method of spreading your roots out and gaining attention for your IT business. The system is simple, sleek and can be easy on the wallet for some businesses. When setting up a budget for your AdWords campaign, you can limit how much can be spent for your advertisements per day. This allows you to monitor and limit the cost of maintaining the campaign. However, this can be abused by those on the dark side of the force. (more…)


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