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Strengthening IT Marketing That Isn’t as Effective as Necessary

Posts Tagged ‘cloud computing’

Strengthening IT Marketing That Isn’t as Effective as Necessary

Friday, January 18th, 2019

No IT marketing strategy which will prove effective 100% of the time regardless of other factors. Tech exponentially doubles in terms of potentiality every eighteen months, as Moore’s Law has shown us since the sixties. Modern marketing has become what it has in large part because of tech shifts owing to this eighteen-month doubling of computational ability.

Computers became servers arrayed together in groups, which eventually facilitated the internet, then cloud computing, then the Internet of Things (IoT). Search engines came along, and now SEO (Search Engine Optimization) is fundamental in reaching target demographics.

Shifts just like these will come in the future, requiring your business to pivot in terms of outreach strategy. But it’s important to note that you need not totally abandon strategies just because factors surrounding them have shifted. You may just need to augment them. Following are tips to help you do this:

 

Don’t Quit Too Early

IT marketing teams often give up too quickly. You’ve got a longer sales cycle in IT because outsourced MSP options are more costly. Simultaneously, they’re more fundamental to operations, causing target clients to buy cautiously. Expand marketing timeframes to double those of some outreach areas, and see if that helps.

 

Ensure Your Outreach Is Properly Unique

If you use strategies that all the other MSPs competing for your clients use, why should clients convert with you? Find what makes you unique. Hammer that home in all outreach materials.

 

Value Propositions, New Strategies, and Retargeting

A unique value proposition can make you more desirable to clientele than larger corporations offering similar services. Ensure you have one. Additionally, you need to design new strategies with regularity to keep pace with the market. Lastly, retarget your market if sales continue to lag.

 

Renewable Marketing

In your IT marketing, you should incorporate new strategies as necessary (retargeting when appropriate), effective value propositions, unique outreach, and perseverance. Consider existing strategies and where such tips may fortify waning outreach strategies.

Don’t Pick the Wrong Horse in the IT Marketing Race!

Friday, February 23rd, 2018

IT MarketingChoosing the right IT marketing agency is critical for any managed service provider (MSP) that hopes to reach new clients and experience long-term success. Like horse racing, picking the wrong horse can cost you a lot of money, whether you are at the race track or deciding between two different digital marketing companies. However, choosing to partner with MSP SEO Factory can lead your IT business to new levels of success, as you consistently reach a new set of potential clients with the help of the latest SEO marketing techniques. If you are interested in learning more, here are a few things to consider when selecting a digital marketing agency and why MSP SEO Factory is the perfect choice for today’s business climate: (more…)

Learn Why You Should Go All-In With Your IT Marketing Campaigns!

Wednesday, June 14th, 2017

All Guns Blazing

IT marketingIT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. (more…)

Helping Clients Decide Around Data Privacy Can Increase Your MSP Marketing Margins and Improve Their Trust in You

Sunday, February 12th, 2017

Decreasing Hesitancy

MSP marketing should communicate the security that cloud computing provides to gain clientele trust. With the cloud, data is uploaded into a group of servers representing expanded storage and computational ability. Data is stored in a sort of holographic way across all the servers. Space is “apportioned” for users and utilized for things like Hardware as a Service, Software as a Service, Desktop as a Service (HaaS, SaaS, DaaS) and more.

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Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!

Saturday, February 11th, 2017

Don’t Let Confusion Dispel Your Profit

MSP marketingmust communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.

There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.

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What’s the Best Way to Market Your MSP Business? Get on a Plane and Attend Conferences!

Friday, February 10th, 2017

The Importance of Networking

MSP business is part of an extensive network of technological development, ultimately encompassing many burgeoning aspects of modern technology. Remaining on the cutting-edge requires a bit more than even the most concerted research. In the process of sourcing new IT innovations and spreading their application, you need to go where those developing solutions are.

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What Other Value-Adds Can You Bundle with MSPs to Drive Up Your Margins and Help Your Marketing Campaign?

Thursday, February 9th, 2017

Diminishing Vendors Through Consumable Automation

MSP marketingneeds to demonstrate value to potential clients. One of the best ways to do this is through showing tangible cost-savings. The more vendors involved in problem resolution, the more expensive this becomes for your end-user. Reasons include:

  • Time/Opportunity Cost
  • Maintaining More Relationships
  • Increased Complications Between Issue Identification and Resolution

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For a Retailer or MSP with Multiple Locations, a Customer/Inventory Database is Necessary for Organized Marketing!

Wednesday, February 8th, 2017

Organizing Information Between Multiple Locations

MSP marketing must consolidate data, but this can be difficult with more than one outlet. When a store has more than one location, it’s likely that multiple databases become involved in the categorization of clients. Inventory and the kind of customers which buy that inventory are categorized singly, but not entirely. The solution is consolidation, but this can be a little bit esoteric if you haven’t organized everything into a single database before. You want a single main server that collects all the information.

Certainly, you want there to be an on-site data storage solution, but that should be updated to a primary server which parses through all the data from all locations. This will allow you to properly conduct MSP marketing campaigns which most cohesively match target markets.

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Can Using a Company Device Versus Bringing Your Own Device (BYOD) Turn Your MSP Business into a Chaotic Mess?

Tuesday, February 7th, 2017

Many Solutions

Your MSP business is unique. Still, there are certain practices which have a history of greater success than others. To understand, let’s look at BYOB or Bring Your Own Beer. BYOB parties don’t always have the most welcoming feel, do they? Everybody guards their refreshments and you guard yours. Certainly, nobody’s discomfited by having to drink that which they don’t prefer, but at the same time, there isn’t an atmosphere that feels nearly as “free.” It’s kind of the same with BYOD, or Bring Your Own Device. When companies have employees who produce their own tech solutions— smartphones, tablets, laptops and the like— they come up against difficulties that company-provided resources don’t have. Several of these difficulties include:

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Can Adding Desktop as a Service (DaaS) Be Beneficial To Your MSP Marketing Plan?

Monday, February 6th, 2017

Anytime, Anywhere

MSP marketing is more effective with complete data coverage. Here’s one way to understand: consider a hologram. Did you know a complete holographic image can be reconstructed from only one portion of data? This is because holograms record light in an area which is not subject to the dimensional limitations of photography. Cloud-based DaaS technology is similar: this “upgrade” gives your business complete data access from multiple points. Imagine accessing all data regarding your MSP locations, as well as functional aspects of operations, from any internet-enabled device, anywhere. This is what DaaS does for your operations— it’s the difference between a 3-D hologram and a photo.

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