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MSPs Could Conduct Their Marketing on Multiple Devices and View Them Via a Single Management Tool

Posts Tagged ‘cloud computing sales leads’

MSPs Could Conduct Their Marketing on Multiple Devices and View Them Via a Single Management Tool

Saturday, February 4th, 2017

Categorization Unity

MSP marketingbenefits substantially from gathering information into one spot. Today, tablets, personal computers, smartphones, and end-user devices primarily collect such data. When all these sources feed into one “master” system, businesses save hours of research and thousands of dollars in misspent resources.


If You Feel IT Marketing Doesn’t Work, You’re Probably Doing It All Wrong!

Friday, February 3rd, 2017

IT marketing is an integral entity for any MSP business. It’s quite common for some of these businesses to level complains that they’ve tried a variety of different marketing strategies including organic marketing, pay per click, send out mail and telemarketing, but none seems to be working effectively. Such scenarios defy logic in the sense that one method may fail to work for you, but a situation in which all of them seem infeasible raises questions on the appropriateness of how you’re applying them. The reason for the failure may be the fact that you’re using the right method but applying it wrongly possibly because you lack appropriate expertise.


Why Is It So Difficult to Hire Marketing People for IT Sales?

Thursday, February 2nd, 2017

If you’ve had little success finding marketing superstars for your IT sales, you’re not alone. Pinpointing marketing gurus to sell IT services often feels like mission impossible. Though plenty of salesmen are looking for work, few have what it takes to successfully sell IT services. Marketing for IT is challenging as this field is highly technical. Sales professionals have people skills rather than technical skills, making it quite difficult to communicate the merits of specific IT services.


Managed Services Companies Must Use Location Keywords in Their Marketing (Rule #5)

Wednesday, February 1st, 2017

AI Imitating Humanity

Managed services marketing will be most effective if it has a location element incorporated into the marketing strategy.

When someone searches for goods or services, one thing that’s most important is what proximity those goods and services share with their location. Ultimately, people are going to want things, like IT support, to be nearby, rather than across the state or even several states away. As a result, when they go online to search for something, they’re going to add a location tag onto the keyword describing their services. It will look something like this: “IT services in Gillette” or “MSPs in Austin.”


What Are the Rules for MSPs Playing the Internet Marketing Game?

Tuesday, January 31st, 2017

MSP marketing has rules, but they’re hard to nail down. With so many competitors on the web today, online marketing is increasing. Doesn’t it make sense that there are some hidden rules, or open rules, that may define that success? Online marketing has been around for over 20 years now– there must be rules!

In the Ether

It’s hard to know what to do with your MSP marketing strategy when there are rules hiding somewhere in the ether, but you don’t know them. Certainly, these rules can be sourced through trial and error, but that’s going to be costly. Even if you do “good,” you’ll just be treading water. Treading water isn’t something you can afford to do on a continual basis.


MSPs Should Take a Calculated Risk for IT Lead Generation Success!

Monday, January 30th, 2017

Lead generation involves the use of marketing techniques and actions to find potential clients and their contact details. This is through websites and digital marketing. A lead is a person who has shown interest in your company’s product or services. IT service providers, however, haven’t embraced IT lead generation mainly because most of them aren’t ready to take risks.

In his book, The Breakthrough Company, Keith McFarland outlines how, contrary to conventional wisdom about the risk-taking nature of entrepreneurs, they tend to be risk-averse after achieving success. They tend to “play tight” instead of upping the risk which can be more rewarding. To achieve lead generation success, the risk aspect must be involved. This can be done through finding different new ways to warm up potential clients to your business before getting them to buy your services or products.


Ranking #1 on Google is Like Having Your MSP Marketing Ship Come In!

Saturday, January 28th, 2017

MSP marketing, in terms of top ranking in Google searches, is an art that few MSPs have mastered or understand its importance. Having their websites ranked number one on Google rankings presents a puzzle that most are unable to unravel. They find themselves thinking of the huge benefits they’d acquire with images of Google searches with their name dazzling at the top of every list. However, ranking for every search term known in the industry is impossible, so it’s essential that you get over the thought as quickly as possible. Ranking on Google takes much more and there are a few things which you can come up with to improve your Google ranking. Most MSPs have employed different strategies to rank high on Google, but they’re still not getting the leads they want. The marketing game has evolved from what it was few years ago— ranking top of Google needed a blog and just a few keywords, which is simply not the case nowadays. You need a strategy that’ll include lots of work every month and consistent work through out to build your rankings. This comes with huge benefits. Most MSP companies have never tasted the massive success that comes with being #1 on high-volume keywords, hence they don’t understand why it should be top priority. Some of the benefits include:


IT Providers Should Focus on Google Reviews to Obtain Marketing Leads!

Friday, January 27th, 2017

Available Resources

IT marketingdoesn’t always have to be a budget-breaking undertaking. There are totally free ways you can increase your online presence just by knowing what’s available to you and how to take advantage of it.

There’s something magical about the number 10, and even Google acknowledges it. Here’s a little online marketing secret you can use to help buff up your online visibility: Google Reviews.


Most Managed Services Marketing Providers Live in Wonderland with SEO Marketing!

Thursday, January 26th, 2017

It’s amazing how many websites miss the point of how managed services marketing works. If they did understand it, these sites wouldn’t commit the worst SEO mistakes possible, such as publishing an invalid email address or a syndicated blog. Here are ways that professional digital marketers can help your company gain a competitive edge.


Prospects Should Bounce Between Pin Ball Flippers to Convert into IT Sales Leads

Wednesday, January 25th, 2017

It Can Take Time for Marketing to Sink In

Generating IT sales leadsoften involves repetition. The more people hear an idea, the more amenable they become to it. Eventually, they may even begin to believe the idea is their own. This is the power of suggestion, and one of the prime reasons hypnotism actually can work. Now don’t get the wrong idea— the concept behind good marketing isn’t to hypnotize clients into obeying some ulterior motive. But the concept is affecting the subconscious such that normal mental barriers are worn away.


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