Facebook Google Plus LinkedIn Contact Us

MSP Marketing Tactics for Customer Interviews to Help You Reach Key Objectives

Posts Tagged ‘Client Experience’

MSP Marketing Tactics for Customer Interviews to Help You Reach Key Objectives

Sunday, September 8th, 2019

MSP marketing can learn a lot from metrics, but it can learn more from direct inquiry. Think of it this way: if an advanced society left high technology to a low-technology people, reverse-engineering that high technology would be harder for them than simply getting the blueprints from the high-tech nation.

Metrics are the same. You can deduce clientele needs through metrics or you can ask them key questions which help shed light on key issues. Using both in proper balance also makes sense, but just outright asking clients the right questions represents a great “shortcut.” With that in mind, following considerations should inform client interviews:

 

Determine Needs of Clientele

MSP marketing needs to set up interviews that are properly intensive. When they’re deep enough, such interviews can help your MSP figure out the answers to questions involving the experience of clients, where their pain points are, what works for them, what doesn’t, where they’re confused, and countless other points of this kind.

Offer incentives to help secure interviews and be sure you identify the right people; there’s no use quizzing an intern down in most scenarios. But a client’s CIO could give you a lot of data.

 

The Value of an Unbiased Third Party

Working with SEO groups that help MSPs assists you in either conducting interviews or finding qualified third parties to do so. Accordingly, you avoid your own bias, discovering insights into operations invisible otherwise.

 

Segmentation of Clients, Effective Questions

Separate clients into categories for best data collection. Consultation is again worth pursuing to determine which questions will be the most effectively illustrative.

 

Data-Supported Optimization

MSP marketing helps you reach more clients and make yourself more attractive to potential clients through conducting interviews that reveal clientele needs. Segmenting clients, asking the right questions, seeking consultation, and incorporating third-party interviewers all represent excellent means of maximizing interviews.

Your MSP Company Should Tell a Story Through Your Brand

Wednesday, March 20th, 2019

Your MSP company deals with human clients. Humans think a certain way. Have you ever heard of archetypes? A square is an archetype of a cube. A circle is an archetype of a sphere. This is an over-simplification to give the reader a mental image. 

The point is, your brand story has an archetypical quality which is similar. It’s a “2-D” outline of the user’s “3-D” experience with your MSP. Accordingly, you want to use strategies which recognize this fundamental aspect of human thinking. 

A small archetypical logo can act as a placeholder in the mind like a zip file from yesteryear. Proper content design can expand it whenever the image of your brand’s logo is encountered.  

 

Best Practices in Brand Story Design 

A brand story can be an archetype built around the core demographic of your MSP. A brand story can also revolve around your brand’s journey from startup to corporation. It can do both at once, or either individually. Think of it like stanzas rhyming in a poem and following the same rhyme structure, but concerning different data. With that in  mind, consider these brand story provisos: 

 

  • Brand Stories Should Reflect Client Experience – Your MSP company should either have brand stories which help customers know what to expect or which reflect what you hope to provide them. A very advisable tactic is to tell the story of a brand that overcomes difficulty, gives back to the community, and betters clients. 
  • Corporate Values Must Be Represented – Use brand design as a means of reflecting the corporate values core to your MSP. You can “show”, rather than “tell”, through a story; that’s kind of the point. Your brand story can help prospects see the kind of things you value as a business. 
  • Compound Effectiveness Through Archetypical Design – Working with SEO groups facilitating ROI-rich solutions for MSPs can help you determine exactly what elements of archetypical design are most appropriate for your MSP. Logos, slogans, brand stories, and branded content production are all part of the process. 

 

Maximizing Brand Impact 

Your MSP company can compound brand effectiveness through archetypical design, clearly represent corporate values, and reflect client experience while intriguing them through effective design of a brand story. If you haven’t put much thought into this, you might want to. 

MSP Company Strategies to Improve Customer Experience 

Tuesday, March 5th, 2019

An MSP company can’t rest on local demand. Towns and cities grow, unless the bottom drops out from the local economy. In that scenario, your MSP will have to move, too. Otherwise, even if you’re the only tech solution on the block, another will develop eventually.

If you haven’t made client experience core to what you do, you’re going to lose market share. Conversely, being the “new guy” on the block who provides better service can position you better than big-ticket competitors. Following are a few tips to help you deliver better client experiences:

 

Learn from Peers and Competitors; Innovate from There, Don’t Copy

Your MSP company is operating in an environment with competitors and peers; learn from them. What works, what doesn’t, and which of these tactics will effectively serve your operation? Once you answer these questions, begin to innovate going forward. Learn from competitors, and do what they do better than them.

 

Focus on Problem Resolution Rather than “Wowing” Clientele

Astonishing clients certainly has its place, but it’s a lot better to serve their needs directly than to bend over backwards trying to impress them. You know what’s really impressive? Reliable technology service which operates as advertised.

When clients come to you with problems, solve them immediately. When prospects have questions, give them clear, accurate answers that help them build a picture of what value you bring.

 

Regularly Communicate with Clients: Listen Carefully

Talk to existing and prospective clients. Ask what they like and dislike about what you provide. Prepare questions that will elicit response, and ensure you listen carefully to those responses. Apply things you learn that are appropriate to your model going forward.

 

Top-Tier Customer Experience

Your MSP company must communicate and listen to clients, focus on problem resolution over impressing clients and innovate from lessons competitors teach, either directly or incidentally. Properly applied tactics like these will improve client experience.

Evaluating How Clients Experience Your MSP Company

Wednesday, November 28th, 2018

Your MSP company needs to understand and manage client expectations. This involves understanding how they perceive you. Here are four ways to manage such expectations: 

  (more…)


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(210) 758-4971

Facebook Google Plus LinkedIn Contact Us