In your IT marketing, you shouldn’t ignore the potentiality of email outreach. Even though many have begun to avoid using email strictly owing to things like “spam”, targeted email campaigns built around clients’ pain-points and drafted to be intriguing at every level do have their positive effect–especially if you include incentivization like discounts or freebies with a FOMO (Fear Of Missing Out) flavor.
Tactics to Enhance Email
There are a lot of different ways you can buff up your email outreach campaign. Getting a little consultation through SEO groups can save you a lot of trouble in the process and produce more ROI quickly. These tactics are common:
Understand Who Your Audience Is
Your IT marketing campaign needs to be informed. Certainly, you want to research target clients and calibrate emails that direction. But, you also want to construct those emails with a “voice” your clients resonate with, and use data to clarify that voice. High-powered corporate clients are less likely to respond to “counter-culture” themes than younger, more “hip” operations.
Design Email Titles That Can’t Be Ignored
Draw prospects in through the titles of your emails. If you can say something like “X service costs X dollars and saves X money”, that makes sense. Don’t be homogenous, though. The key is to use your title like a lure. The better the lure, the bigger the fish.
Value and Substance Should Be Led Into with Intriguing Opening Remarks and CTAs
A lure isn’t substantive. Once you’ve got clients reading your message, you need to provide real facts and data that pertain to their core needs or issues. In the first one or two sentences, validate your title and expand on it. Use the body to clarify your points, and include calls-to-action (CTAs) at the end.
Maximized Email Outreach
An IT marketing strategy which enhances email outreach with substantive value, irresistible design, and accurate market data should see appropriate ROI. Consultation helps avoid trial and error. Find what works for your brand and clientele, and keep up with it as it makes sense to.
Your MSP company needs to effectively nurture its leads for maximum possible conversion. If you’re unfamiliar, lead nurturing is basically a process of automation which checks in on prospects who’ve given you their information, but who haven’t made a conversion decision yet. Sometimes you’ll nurture leads along with non-automated outreach, but these are usually “bigger fish.”