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Tips to Produce a More Successful IT Marketing Campaign Through Email Channels

Posts Tagged ‘bigger fish’

Tips to Produce a More Successful IT Marketing Campaign Through Email Channels

Wednesday, September 25th, 2019

In your IT marketing, you shouldn’t ignore the potentiality of email outreach. Even though many have begun to avoid using email strictly owing to things like “spam”, targeted email campaigns built around clients’ pain-points and drafted to be intriguing at every level do have their positive effect–especially if you include incentivization like discounts or freebies with a FOMO (Fear Of Missing Out) flavor.

 

Tactics to Enhance Email

There are a lot of different ways you can buff up your email outreach campaign. Getting a little consultation through SEO groups can save you a lot of trouble in the process and produce more ROI quickly. These tactics are common:

 

Understand Who Your Audience Is

Your IT marketing campaign needs to be informed. Certainly, you want to research target clients and calibrate emails that direction. But, you also want to construct those emails with a “voice” your clients resonate with, and use data to clarify that voice. High-powered corporate clients are less likely to respond to “counter-culture” themes than younger, more “hip” operations.

 

Design Email Titles That Can’t Be Ignored

Draw prospects in through the titles of your emails. If you can say something like “X service costs X dollars and saves X money”, that makes sense. Don’t be homogenous, though. The key is to use your title like a lure. The better the lure, the bigger the fish.

 

Value and Substance Should Be Led Into with Intriguing Opening Remarks and CTAs

A lure isn’t substantive. Once you’ve got clients reading your message, you need to provide real facts and data that pertain to their core needs or issues. In the first one or two sentences, validate your title and expand on it. Use the body to clarify your points, and include calls-to-action (CTAs) at the end.

 

Maximized Email Outreach

An IT marketing strategy which enhances email outreach with substantive value, irresistible design, and accurate market data should see appropriate ROI. Consultation helps avoid trial and error. Find what works for your brand and clientele, and keep up with it as it makes sense to.

How Your MSP Company Can Improve Lead Nurturing Campaigns

Tuesday, July 9th, 2019

Your MSP company needs to effectively nurture its leads for maximum possible conversion. If you’re unfamiliar, lead nurturing is basically a process of automation which checks in on prospects who’ve given you their information, but who haven’t made a conversion decision yet. Sometimes you’ll nurture leads along with non-automated outreach, but these are usually “bigger fish.”

There are a lot of different steps you can take to nurture your leads, using an email marketing campaign that’s strategically optimized will make a lot of sense. Doing so with the following tactics in your outreach playbook can be worthwhile:

 

Design an Outreach Messaging Strategy with Multiple Lines of Approach

Your MSP company needs to have multiple tiers of email outreach. For example, the first lead nurturing tier could be an email welcoming a potential customer to your newsletter. The next might be a check-up in a few weeks.

You might send out a promotion. Some outreach messages will be more or less effective than others; consulting with an SEO group catering primarily to MSPs can help you get started in the right direction.

 

Send Messages at Strategic Intervals to Avoid Spam

You don’t want to oversaturate the inbox of your prospects. This isn’t likely to make them think positively of you. What makes sense is figuring out the best time to send them a message. You might tier it like a pyramid. Send a message when they give you their information, then a few weeks after that, or months— depending on what works best.

 

Measure the Success of Varying Nurture Techniques

It’s absolutely integral you keep tabs on your lead nurturing techniques to determine which ones work the best, and which ones could serve to be tweaked. Know what KPIs (key performance indicators) to watch.

 

More Nurtured Needs

An MSP company that measures lead nurturing effectiveness, sends interval messages at the right times, and carefully sends out messages conforming to different lines of approach, such as greeting or discount, is more likely to capture leads.


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