MSP marketing must contend with this reality in the tech world: trends come and go, and sometimes return. Email marketing was long thought dead owing to spam, but it’s making a comeback with interest owing to strategic methodology.
There are best practices an SEO group specializing in MSP solutions is likely to advise you on. Several of them will shift as the marketing trends defining SEO do; but generally, the following should help you get more out of your email marketing efforts:
Increase Email List Growth Through Prominent, Proof-Filled Promises
An MSP marketing prospect list replete with emails and profiles generally takes a long time to build. Through email engagement, you can enhance the size of a profile; as you can through other means of engagement. However, increasing email contacts you’ve got is a hard thing to do.
What makes sense is optimizing how you capture addresses. Have a sign-up box prominently on your page which advertises the benefits of providing you an email address, and back that claim up with proof from satisfied clientele.
Expand Open Rates Through Use of Personal Email Addresses
If you get an email from “Don’tRespond@GenericMSPBusinessName.com”, are you going to open it? In contrast, should somebody named “EugeneKessler@Gmail.com” send you a message, you might be more inclined to open it. Why? It doesn’t look like some mass-generated advertisement content only two steps away from spam.
Consider Mobile Trends and Optimize Emails Accordingly
More people use the web through mobile devices today. It is imperative that your emails be easy to interact with on any mobile device. What that means will change as mobile computing becomes even more integral going forward.
More Effective Emails
Enhance MSP marketing email effectiveness by planning to keep pace with tech changes, ensuring mobile effectiveness, employing personal email addresses, and optimizing sign-up methods. Such tactics should yield increased engagement.