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3 Common IT Marketing Mistakes and How to Avoid Them

Posts Tagged ‘Analytics’

3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience. (more…)

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

(more…)


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