Facebook Google Plus LinkedIn Contact Us

3 IT Lead Generation Strategies to Help You Most Efficiently Score Leads

Archive for the ‘Uncategorized’ Category

3 IT Lead Generation Strategies to Help You Most Efficiently Score Leads

Friday, March 1st, 2019

IT lead generation is absolutely fundamental to profitability over time. However, you shouldn’t aim the full force of marketing guns at leads just because you have them; not all leads are created equal.

Some will convert immediately, some never can because the lead captured doesn’t have direct buying power. If you waste a good pitch on them, it could sap your energy for a pitch more appropriately aimed at more relevant leads. Following are three tips to help you more effectively score leads:

 

  1. Know Target Demographics

IT lead generation will produce results across the demographic spectrum. Ideally, you want to focus on those which match your target demographics. Categorize leads conforming to their demographic alignment, and you’ll waste less time pursuing leads which won’t be converted.

 

  1. Get As Much Information About Prospects As Possible

Once you’ve categorized prospects based on demographic alignment, now you want to learn as much about those at the top of your list as you possibly can. Ask them, research them online, look around your market to see where these prospects have been previously, and even call up competitors or peers who have worked with them in the past. Go with what works.

 

  1. Behavior of Buyers, Their Interest, and Decay Over Time

As you research prospects, you’ll come to know how they behave, in what they’re interested, and your likelihood of converting them. Lead decay is when qualified leads don’t get back to you, or otherwise lose interest. There’s a shelf-life to leads; you want to get to them at the right time. Knowing interests and behavior helps you get ahead of lead decay.

 

Converting Well-Qualified Leads

In your IT lead generation, you must carefully consider buyer behavior, interests, and demographic alignment. This provides information to properly grade leads. Always seek new information and leverage that information into varying outreach strategies before lead decay sets in. Such tactics increase conversions.

IT Marketing Tips to Help Establish the Identity of Your Brand

Wednesday, January 30th, 2019

In your IT marketing, you need to design content which is optimized in terms of readability and visibility on search engines. But something else all content must do is properly reflect who your company is as a brand. 

Brand identity is integral, and content is a great way to build it. Following are three questions whose answers will help you more effectively establish brand identity: 

 

1. Where Are You Going; What’s Your Vision? 

Are you going to be a new tech conglomerate making brilliant innovations core to forward progress? Will you fulfill a niche in your local market that will always need competent tech professionals? Do you work as a sort of cyber-sleuth, tracking down cybercriminal startups? 

Determine where you are, where you want to be, means of getting there, and how to incorporate this vision into your content. Ideally, your vision should be aligned with aspects of your target demographic. 

 

2. How Do You Present Yourself Professionally; What’s Your voice? 

Every MSP has a “voice”. If you don’t define what it is, then your “voice” will be metaphorically “uncertain”. In sales, a strong, assured, jovial, sociable voice is ideal and necessary. Your content must impart that one way or another. 

You can do it through informal prose or that which incorporates trendy jokes, memes, and parlance. What is professional for one MSP may not be professional for another, owing to voice. Your voice must also naturally be operating in alignment with your vision. 

 

3. What Sort of Values Predominate at Your MSP? 

Your IT marketing voice will also be defined by what values you’ve decided are important to your MSP. Different specializations naturally lead to different values among diverse MSPs.  

 

Solid Identity 

An IT marketing campaign informed by solid values, a matching voice, and a vision in agreement with most clients will expand the solidity of your brand’s identity. Continually producing content of this variety is recommendable to maintain your brand. 

Teammates Among Your MSP Business May Be Afraid; Know Why

Saturday, November 17th, 2018

Your MSP business needs to get internal feedback if there is going to be any kind of effective operation. You’re never going to function at 100% efficiency, but you can continuously approach perfection until the difference is minimal.

Doing that requires a mode of internal improvement–an organic filter, if you will, which separates out bad practices. Employees are intrinsic in such efforts. But if you don’t enable them to speak up, they’ll be afraid to. Following are a few things you can do to change employee perception, making it so they’re not afraid to speak up when they need to:

(more…)

Leadership Development Strategies for Your MSP Company

Monday, October 8th, 2018

Your MSP company should always have a leadership development strategy or your leaders will grow in diverse ways which may or may not serve your business. Think of it like a tree in a garden. If you prune it and shape it, it will grow as desired. If you don’t, the roots may tear up the sidewalk, structures may be compromised, and you might just have to cut it down. So, get your leadership tree properly shaped and rooted— several strategies to help do that include:

(more…)

MSP Sales Techniques to Optimize Your Sales Funnel

Friday, October 5th, 2018

An MSP sales funnel works like a top-down tornado. Prospects enter the “funnel” at the top and slowly spiral down until they are a converted client. Certainly, the faster a tornado spins, the more powerful it is. It’s similar in terms of your sales funnel–except instead of “faster”, substitute “effective content marketing”. Following are techniques to help you maximize the effectiveness of your sales funnel: 

 

  • Lead generation and growth focus are integral
  • Drip marketing and nurture: don’t be forgotten
  • Sell through value, and upsell when the time is right

 

Lead Generation and Growth Focus are Integral 

You should focus your MSP sales on growth, as well as lead generation. The two go hand in hand. If you’ve got an exceptional sales funnel but you’re not conducting effective outreach, you’re not going to generate leads necessary for you to see conversions. Having content geared at directing clientele down the sales funnel to conversion is great, but it’s useless if no one is entering the funnel. It’s like a dust devil, as opposed to a tornado. You need to strengthen that dust devil with the “debris” of lead generation.  

 

Drip Marketing and Nurture: Don’t Be Forgotten 

Once you’ve acquired leads one way or another, you need to keep them engaged. There are a number of ways to do this, notably, email marketing campaigns. But don’t limit yourself to one mode of outreach. Phone calls, text messages, and snail mail are additionally viable when properly used.  

 

Sell Through Value, and Upsell When the Time is Right 

Don’t force sales through pressure. Instead, sell using value, and upsell or pressurize when the time’s right. This establishes trust and will likely facilitate long-term use of your company from the right clients. 

 

Expanding Conversion 

Take lead generation, growth, maintenance of captured leads, and value-selling into account so you can strengthen and improve your sales funnel. Have strong MSP sales strategies for the conversion process in mind, and maximize them through these techniques. 

IT Marketing Tips to Expand Consumer Base with SEO

Friday, September 21st, 2018

IT marketing professionals increasingly incorporate SEO (Search Engine Optimization) into outreach paradigms owing to effectiveness in terms of cost, conversion, and visibility. Since most aspects of the web today are defined by SEO at some level, this sort of focus is essential. Following are tips to help you competitively, cost-effectively employ such methods: 

  (more…)

How to Get Your MSP Business Ranked on Google

Monday, September 3rd, 2018

It’s going to take your MSP business about six months to rank on Google if you use the right outreach techniques and have proper SEO optimization surfeiting outbound efforts. That doesn’t mean you’ll be number one, but it does mean when people search for you or that which is related to what you do, that you show up in primary SERPs (search engine results pages)— likely in the first page, if you’ve managed to get things done right. That said, even two years of outreach strategy will fail if you don’t do it right.  (more…)

A Good IT Marketing Strategy is Fundamental in Today’s Market

Monday, September 3rd, 2018

IT marketing requires consideration, strategy, and maintenance. But marketing isn’t easy. If you’re not savvy, you’re going to spend money unnecessarily. 

The following are three reasons— and, consequently, reasons— why having the best marketing solution available is fundamental to your MSP:  (more…)

Managed Services Marketing Tips: Don’t Be Too Pushy

Monday, August 27th, 2018

Your managed services marketing is more effective if you are “there” but you’re not beating prospective clients over the head with your presence. You’ve got to “romance” them. You’ve got to make them accept your services. Granted, you can’t dive into somebody’s mind and force them to work with you. But you can structure outbound marketing such that it is enabled in this direction. Several ways to do this include the following considerations:  

  (more…)

Know Your MSP Business Thoroughly for Best Success

Monday, August 27th, 2018

Your MSP business will continue to expand with management that’s effective. More expansion yields increased data. Increased data requires perusal and acquaintanceship. Many in management don’t properly augment their relationship to internal operational exigencies. As your company grows, it will develop operational normalcy in ways you may not desire. You need to know the good and bad of your company so you can optimize. Following are several ways to get in closer touch with the inner workings of your MSP:  

  (more…)


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us