Good, Bad, and Ugly Marketing
MSP services come in many shapes and sizes. When you’re marketing them, there are good strategies, but some teeter between bad and downright ugly. The thing is, many strategies recommend themselves as excellent when they aren’t. It can be very hard to tell, and it takes time to figure out what works the best. So, play to known marketing strengths: be simple, and communicate your services easily.
If your marketing does something like, say, misrepresent certain services or products rendered, when clients convert to you, they’ll be dissatisfied and complain about your offerings to other potential clients after leaving you. You don’t want that to happen, obviously. Following are four marketing practices that you would do well to avoid. They include: (more…)