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Managed Services Marketing Review Strategies

Archive for the ‘MSP Services’ Category

Managed Services Marketing Review Strategies

Wednesday, December 5th, 2018

Your managed services marketing profile will require protocols pertaining to reviews. You’ll want to respond the right way in order to counter-balance bad reviews, encourage good ones, and acquire more reviews as necessary. The three primary perspectives you’ll need to design response protocols for in this regard include:


Managed Services Marketing Techniques to Build More Qualitative Customer Connections

Friday, September 28th, 2018

In your managed services marketing, you need to take into account the relationship angle of sales. Especially in regard to MSP services, which cost more and are designed for long-term customer relationships, you need to consider each new prospect is essentially a new partner in a mutual enterprise benefiting you both. Provided your MSP is operating as advertised, you’ll bring value to clients which reduces their expenses and expands profit. Accordingly, they’ll grow and require more tech services, meaning they’ll continuously pay you more as you provide more value. In ideal conditions, you could plot this mathematically. The point is, first-time meetings could be the beginning of lifelong relationships, so you need to focus on facilitating strong connection at every opportunity. Several strategies to help do this include:  


How a Properly Orchestrated Managed Services Marketing Helps Expand ROI

Monday, July 16th, 2018

Managed services marketing with a specialty in MSP exposition can return high levels of ROI or none at all. A lot of it will depend on the marketing agency you work with, but there are additional factors which can be controlled for on your end. The right agency may even advise you of these from the get-go. Known ROI impediments include:  (more…)

Increasing the Conversion Potential of Your Managed Services Marketing Content

Tuesday, June 26th, 2018

Managed services marketing could take a page from the playbook of thriller authors and “kill the sheriff on the first page”. In the western areas, such an opening draws in the reader, making them want to read more. You need to design marketing which does the same. Several tips to help you enact this include: 


  • Very catchy headlines
  • Preview text that intrigues
  • Design copy for the medium it will be perceived on
  • Understand to whom you are writing


Designing Managed Services Marketing to Work with PR for Investment Maximization

Wednesday, June 6th, 2018

Managed services marketing has a close relationship to PR. This is going to be the case with most businesses, but technology has a unique quality because of its necessity in the modern age. With a lot of tech provision, it’s all about the flavor you bring to the technology potluck. If you want your dish to be preferred, you can’t be some common casserole; you need to jazz it up with creative presentation and placement on the tech table. Following are several ways you can incorporate tech marketing and PR toward greatest positive benefit: 

 Work together to design a strategy

  • Design content around value
  • Relationship over transaction


Have You Evaluated Your MSP Services Lately?

Sunday, February 11th, 2018

MSP ServicesTechnology is a massive part of running a business today. Unfortunately, a lot of MSPs are not looking to change or update their services. Periodically, MSP businesses need to take a step back and evaluate their services. More often than not, they can see that services, business models, and technology are outdated. This hurts the chances of keeping current clients and drastically lowers the odds of attracting new ones. New technology and improved business models are a major factor in bringing in new customers. They improve all your services and can help with productivity. Technology is constantly changing, and it is a requirement for MSP services companies to adapt in order to stay competitive and survive. (more…)

Marketing Strategies Your MSP Services Company Should Avoid

Friday, January 26th, 2018

MSP ServicesGood, Bad, and Ugly Marketing

MSP services come in many shapes and sizes. When you’re marketing them, there are good strategies, but some teeter between bad and downright ugly. The thing is, many strategies recommend themselves as excellent when they aren’t. It can be very hard to tell, and it takes time to figure out what works the best. So, play to known marketing strengths: be simple, and communicate your services easily.

If your marketing does something like, say, misrepresent certain services or products rendered, when clients convert to you, they’ll be dissatisfied and complain about your offerings to other potential clients after leaving you. You don’t want that to happen, obviously. Following are four marketing practices that you would do well to avoid. They include: (more…)

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