An MSP business with continuously updated blogs will see a lot more business than one without. But it’s not enough to start featuring blogs on your page, or a private site you or your company runs. You want to get into the guest blogging game. (more…)
MSP blogs can be integral in marketing, but understanding why requires some study. “Blog” is derived from “weblog,” and is quickly replacing conventional magazines. Certainly, you’ll see many magazines in most convenience stores, but when is the last time you bought one? Usually, if you still have magazines of preference, they’re going to be types which have a specific quality to them, like Popular Mechanics or Popular Science. Magazines with a steady, loyal readership are more likely to remain relevant. If there isn’t such readership involved, it’s difficult to get one started. (more…)
Keywords are an integral component of MSP business marketing. There are several reasons for this. Keywords are those phrases many people use to find services online which are relevant to their needs. They’re also a means by which online bots using algorithms to parse information determine what is “relevant” to a given search. The higher the relevancy, the higher the ranking on a SERP or Search Engine Results Page. But there’s another factor involved here which links these two parameters— that factor is your homepage itself. One metric bots utilizing search algorithms use to put a page higher or lower in rankings are the words on a homepage. The keywords you use in the blogs designed to drive leads should have relevance to those on your homepage. (more…)
IT services marketing does have rules, and one of the most important pertains to keywords. When it comes to keywords, you don’t want to put the cart before the horse; it’ll confuse the horse and mess up your cart. Unless of course, your horse can moonwalk, then by all means, dance that stallion. Most of us don’t have such well-choreographed steeds, however. So, learn the rules as pertains to keywords. (more…)
MSP marketing has rules, but they’re hard to nail down. With so many competitors on the web today, online marketing is increasing. Doesn’t it make sense that there are some hidden rules, or open rules, that may define that success? Online marketing has been around for over 20 years now– there must be rules!
In the Ether
It’s hard to know what to do with your MSP marketing strategy when there are rules hiding somewhere in the ether, but you don’t know them. Certainly, these rules can be sourced through trial and error, but that’s going to be costly. Even if you do “good,” you’ll just be treading water. Treading water isn’t something you can afford to do on a continual basis.