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MSP Marketing Strategies You Should Implement

Archive for the ‘MSP Marketing’ Category

MSP Marketing Strategies You Should Implement

Wednesday, October 17th, 2018

Your MSP marketing needs to eliminate unnecessary practices and encourage those which bear fruit. Following are several tips that can help you find direction and avoid unfruitful efforts: 

 

Figure Out Your Vertical 

MSP marketing needs to proceed from a vertical that matches your operation or you’re going to be spinning your wheels in vain. You want to find a vertical market which has multiple prospects near you. Those prospects should have tech needs requisite to your profit requirements for sustainability. Such prospects need to have resources to pay you for what you provide, and they need to have points of operation causing them difficulty which would be mended by your MSP.  

 

Make A List 

When you’ve got a solid vertical lined out, then it’s time to make a list of potential clients local to the area. For example, if you provide services to school districts, you may look at the varying educational institutions where you are. List these prospects out and go about contacting them using varying outreach strategies. Additionally, design content which has them in mind. 

 

Implement Properly-Aligned Marketing Strategies 

Marketing strategies should include white papers and the addressing of issues which represent pain points across your target vertical. You want to have blogs on your primary site, and you additionally want to disseminate those blogs through guest sites that either involve your vertical or have some affiliation with the tech world you’re a part of. There are a number of different ways to maximize your outreach in this way, SEO (search engine optimization) is integral here; working with agencies who specifically cater to MSPs can save you a lot of time and aggravation here.  

MSP marketing which implements strategies that facilitate properly-aligned marketing to a list of prospects in a well-researched vertical will likely increase your rates of conversion. This will take a little research and will benefit from the auspices of professional marketing agencies who specialize in providing solutions for technology companies such as MSPs. 

3 Essential MSP Marketing Considerations

Monday, October 8th, 2018

MSP marketing is straightforward but abstract. Once you get your head around it, you see where it’s going, where it’s coming from, and why action A has outcome B. But that’s all abstract math to those who haven’t made understanding outbound marketing their core prerogative. There are things you can do internally to help get your head around this in today’s increasingly digital environment. Several strategies worth following through on include:

 

Determining Those Who Manage Your Marketing

MSP marketing doesn’t happen by itself. Are you working with internal personnel? Do you have a team dedicated to outreach, PR, content marketing, SEO, SMO, etc.? Or are you working with outsourced agencies operating at higher levels of professionalism and reduced cost? Unless you can afford an internal department, you’ll save with an external solution. Just remember the very act of outsourcing marketing saves money, and don’t go with the bottom-dollar marketers.

 

Ensure You’ve Got A Realistic Plan

You need to have a plan ironed out over the next two years. Have daily, weekly, monthly, quarterly, biannual, and annual goals. Don’t be over-zealous, but don’t be without zeal either. You’re looking for a realistic balance which weighs your opportunities and acts on them accordingly.

 

Figure Out Your Budget

How much can you afford to spend on marketing without seeing ROI? Consider initial forays into marketing climes as operational costs that won’t be recouped. Again, working with established agencies can save you a lot of time and money here, but going about things internal is doable; it’s just going to be harder. You should expect to see ROI from effective SEO in four months to a year— figure about eight months for positive impact.

MSP marketing with a solid budget, a realistic strategy, and known marketing professionals at the helm will be poised for success. Consider existing strategies, and where changes may be necessary. If none are needed, then continue to strengthen those known plans which are working as intended.

CTA Optimization Strategies for Your MSP Marketing

Wednesday, October 3rd, 2018

MSP marketing must include calls-to-action (CTAs) for greatest impact. But you don’t want to have CTAs which beat the reader over the head with the strong suggestion of making a conversion to products and services. That suggestion should come about naturally, and at the right time. A CTA may not necessarily be a call to conversion; it could just be a call for a prospect to click on another resource which in turn leads to conversion potential. It’s all part of the buyer’s journey. To understand the best mode of approach for your MSP, consider these suggestions: 

 

Know the Buyer’s Journey 

The buyer’s journey is often characterized as a funnel, wherein new prospects become aware of your products and services at the funnel’s base and convert at the dainty point. As an MSP, you’ve got a longer sales funnel than most businesses. What you provide takes longer for clients to implement, and the associated value may require several years’ effective tech management, depending on the company. Your MSP needs to realize this, and court clients at varying levels in the buyer’s journey, and appropriately. 

 

Design Relevant Content 

MSP marketing needs to include content which resonates with your target market. What are their needs? What are their pain points? How have you provided value to similar clients in the past? Answer these questions with real numbers that prospects can latch onto.  

 

Naturally Incorporate CTAs 

Once you’ve optimized content for varying levels in the buyer’s journey, and instituted relevance, you want CTAs which naturally flow from the cumulative components of content onto the next step in the journey. The more organic and evident a CTA is, the more likely it will be effective. 

MSP marketing needs to incorporate the journey of the buyer, relevant content, and natural CTAs. SEO agencies who specialize in MSPs can help give you some pointers on reaching the right balance, here. Additionally, internal review may be recommendable. A cleaner buyer’s journey facilitates conversion. 

Why SEO is Important for Successful MSP Marketing in Terms of B2B Clients

Tuesday, September 25th, 2018

Your MSP marketing will definitely benefit from successfully orchestrated SEO outreach. SEO, or Search Engine Optimization, helps harness the energy of marketing “waves”.

If you stand in the face of the wave, it’ll bowl you over. But if you catch it right, you can surf down the pipe to profitable shores; and this is what SEO helps you do— it’s like your surfboard. This is especially true as pertains to B2B (Business to Business) clients— who are core to your MSP, in all likelihood. (more…)

MSP Marketing Protocols Should Incorporate Sound Analytics Applications

Monday, September 24th, 2018

Information paints a picture otherwise invisible. You need to have statistic protocols in place which facilitate harvest of appropriate data, and examination of that data. It’s no good gathering all the information in the universe if you don’t know how to interpret it. Following are three strategies to help you maximize your MSP marketing strategy through data collection and application:

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Value-Added MSP Marketing In Terms Of Content

Friday, September 21st, 2018

Your MSP marketing team needs to consider means of optimization wherever possible. Additionally, always look to get more done with less–to kill two birds with one stone. Following are three tips to this effect:

 

  • Infographic implementation
  • Understand your audience
  • Length is your friend

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The Value of Press Releases for Your MSP Marketing

Monday, September 17th, 2018

Your MSP marketing strategy needs to avoid treading water. You need to maximize your outreach strategy. One of the best ways to do that is through utilization of press releases. You get to control the message you send to local news outlets, and there are other advantages, as well. Consider these:

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Maximizing MSP Marketing Through Content Repurposing 

Monday, September 3rd, 2018

MSP marketing can be costly, and it can additionally be incredibly effective. But you’re going to get more out of it if you take a strategic approach which starts from a goal of maximization. The idea is, you want to get the most out of all the marketing materials you produce. Several key ways to do this include:

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MSP Marketing Strategies to Maximize Your Landing Page

Friday, August 31st, 2018

MSP marketing has as a primary goal funneling traffic back to your primary website. Additionally, such marketing solutions are designed to draw prospects to your physical location; but the primacy of outreach will be centered around digital impact. 

Accordingly, you want to ensure the place you’re directing traffic is worth landing on. Your landing page needs to be effective and optimized. Several ways to ensure this is the case include: 

 

Understand Your Target Audience Intrinsically 

MSP marketing that doesn’t understand its target market won’t resonate with them. But it’s one thing to understand them, and another thing to manage them once they come to your page. If you understand them well enough, you can write engaging content; but that’s just half the battle. The other half involves converting them, and a massive component in that is aligning your landing page with their interests as intimately as possible.  

 

Build Promotions From a Goal-Oriented Foundation 

Your landing page needs to be optimized based on goals which facilitate foundations upon which you develop your digital “base”. Ensure you’ve got solid goals toward which you’re always driving, and that these goals inform your online designs. 

 

Establish a Clear CTA 

Calls To Action (CTAs) are absolutely integral in helping your business actually convert prospects. But CTAs need to match your target audience and reflect forward goals. Accordingly, they shouldn’t be too “sales-y”, but at the same time you shouldn’t “pull any punches”. Make CTAs direct, clear, communicative, and as brief as makes sense. You may want to write a couple and cycle them through your landing page to see which are more statistically viable over time. 

MSP marketing which informs landing page design by target audience proclivities, goal-oriented design, and effective CTAs will likely see an increase in conversions over time. Working with SEO agencies who specialize in serving MSPs can be recommendable in such situations. 

MSP Marketing Questions That Help Attract Clientele

Monday, August 27th, 2018

Your MSP marketing tactics should consider things from the customer’s point of view. They’re looking to you for problem resolution in a way that’s affordable. They’re not looking to hear a bunch of features whose application is abstract at best, indecipherable at worst. They want to know how what you do can ease their operational difficulties. How can you reduce their challenges? You might consider a few probing questions that get the prospect thinking about it, such as: 

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