Obviously, what the clients of your MSP company need and what they want aren’t going to be the same. Your clients are naturally going to want much more than you can provide for them. What they need will differ from that. They’ll want everything for nothing, but they’ll need bandwidth X at monthly subscription Y, in conjunction with monitoring and support of one kind or another.
It’s important to identify where there are wants that can be achieved in the near future and where there are unreasonable expectations deriving from misinformation. You need to quantify what baseline needs of your primary clientele are and what their most profitable thresholds will be. Following are a few ways to do this:
Clearly Define and Continuously Research Target Markets
An MSP company needs to know who it’s talking to and where that audience lies. Additionally, you should know when that audience shifts or expands owing to a change in provided services. When you know who you’re talking to, you’ll know what they are likely to want, what they actually need, and how you can split the difference.
Employ SEO, Keywords, and Other Prescient Tactics
Search engine optimization (SEO) can give you statistics which demonstrate the content drawing in the most clientele. You can allude to both wants and needs and see where your audience congregates, adjusting these outreach tactics as it makes sense to.
Communicate Unique Value Propositions Transitioning with New Data
Your MSP has unique qualities positioning it ahead of certain peers or competitors. Use those qualities to facilitate a unique proposition in content. As new data becomes available, incorporate it. Some needs you may not be able to meet yet but will be able to in the future.
Meeting and Exceeding Expectations
When an MSP company quantifies needs against wants, serving needs to fulfillment, and attaining wanted services when feasible, you’ll likely retain clientele and initiate increased conversion both directly, as well as through referral. When your clients are satisfied, they’ll want to tell their peers about what you do.