Localized Results are More Effective
If you do a search for an MSP business and some operation from Canada pops up, will you drive across the border? If customers can’t locally find your MSP, you’ll get less ROI from SEO. For some things, locality isn’t important; but for many businesses, SEO that optimizes based on locality is going to be one of the most important first SEO steps you can make.
Maximizing Local SEO Impact
Include the name of your city, your state, and the services your MSP provides in online content. Additionally, you want Google to recognize you. Well, most businesses do, anyway. Google has something called a Google My Business (GMB) listing. This is the sort of profile that populates when you search for somewhere and a point on a map is returned to you by the search engine.
Be Sure to Claim Your Search Engine Listing
An MSP business should be sure to first claim their GMB and other search engine listings from appropriate sites. If you don’t do it, a competitor or similarly named business could.
Fill Out Your Listing to The Fullest Extent
Once you’ve got the listing, fill it out to the fullest possible extent in every category. Put down addresses, phone numbers, and email addresses that are applicable. Include a plethora of photos, and video if you can. Fill that profile to the max.
Carefully Maintain Your Listing: Update It and Solicit Reviews
When the listing is up, keep it updated with any relevant changes. Ask satisfied customers to go there and leave reviews, offering them discounts, free services, or other incentives.
Successfully Expanding Online Visibility Locally
An MSP business that reserves search engine listings, fully fills them out, and solicits reviews appropriately should see an increase in traffic and conversions among clientele. If your MSP has yet to claim its listing, it’s something worth taking care of.