Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:
Your MSP marketing strategy should be multifaceted and take into account all the details. Some which seem minuscule can be the driving engine of your marketing paradigm. This is especially true as concerns content writing— there are a lot of numbers available that can be explored for purposes of optimization.
The following are several tips to help you most effectively do this:
Examine Blog Stats to Help Manage Bounce Rate
MSP marketing should always monitor stats. Look at your blog. How many users stick around? Do they read what you’ve put together or quickly “bounce”? If seventy percent of those who reach your page through search engines or other means don’t stick around, you’ve got issues. Shortening your posts, adding images, back-links, videos, and keywords could help. You can refine the content you produce through following these numbers and discovering how you can influence them. (more…)
MSP marketing must consolidate data, but this can be difficult with more than one outlet. When a store has more than one location, it’s likely that multiple databases become involved in the categorization of clients. Inventory and the kind of customers which buy that inventory are categorized singly, but not entirely. The solution is consolidation, but this can be a little bit esoteric if you haven’t organized everything into a single database before. You want a single main server that collects all the information.
Certainly, you want there to be an on-site data storage solution, but that should be updated to a primary server which parses through all the data from all locations. This will allow you to properly conduct MSP marketing campaigns which most cohesively match target markets.