5 Signs Your IT Marketing Strategy Needs a Reboot

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

• Negative Analytics
• Poor SEO
• Scant Feedback
• Reduced Sales
• Silent Social Media

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Borrowed Personalities

IT services marketing that’s successful will have a component of originality to it that actually draws people in. This is something much easier said than done. You’ve heard the term “thought leader,” right? How about “trendsetter?” They’re not the same thing, but there are many similarities. A thought leader comes up with original ideas that pertain to their particular field of study, while a trendsetter may set trends anywhere. Both represent a statistical minority of the population.

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As an information technology service provider, one of the hardest things can be just getting noticed by potential customers. You could have the very best services that you offer in the space, beating out all of your competition, but if potential customers are not able to find your company or even know you exist, what good is that? This is where awareness comes into play and where marketing IT services are so very important. You need to know how to market the services that you provide just as well as you know how to execute those actual services, and one way to do this is with teasers. (more…)

LinkedIn is the most powerful way for marketing IT services to collect leads since it’s designed to be a business-oriented network. It’s a convenient resource for focusing on a target market, especially for B2B relationships. It’s also an effective platform for experts to establish themselves as thought leaders. Here are more details on how LinkedIn can help MSPs market IT services. (more…)

We know that in the restaurant business, the three most important factors in opening a restaurant are location, location, and location. In the Internet marketing game, the most important factors for marketing IT services are original content, original content, and original content! In fact, articles and blog posts should be just as unique as one’s own fingerprint for three important reasons: good ranking by the search engines, to get a good number of readers and above all convert sales leads. An expansion of these important factors is needed to shed more light on the matter. (more…)

When you first start marketing your IT services on your website, it can be difficult getting potential leads to view your page. SEO, or Search Engine Optimization, is a common and highly recommended process for improving the visibility of your site through your content, and it is very likely that your competitors market their services online using that method. It entails using specific keywords a number of times in an article to, in a sense, garner favor from search engines. This is a popular strategy, not to mention extremely effective, but it’s only half the secret; if you wrote SEO content for your website to begin with, and stopped entirely afterward, there is more you can do. The other half of the secret is that the more your business posts, the more views your site will get. (more…)