There are only a few paths that you can take as a business owner when it comes to marketing for IT. You can either take the pill that keeps you in the land of syndication, or you can take the pill that opens you up to content that can blow the roof off of what you thought was possible for your company.
The best marketing professionals in the information technology space know and understand how important original content truly is. The fact is that when you have original content pushing your products and services, you’re going to end up with more eyeballs on your website. It’s all about doing with your content exactly what you try to do with your product or service— and that adds value to the customer.