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Take the Blue ‘Marketing for IT’ Pill and Wake up From Syndication Slavery!

Archive for the ‘marketing for IT’ Category

Take the Blue ‘Marketing for IT’ Pill and Wake up From Syndication Slavery!

Friday, January 20th, 2017

There are only a few paths that you can take as a business owner when it comes to marketing for IT.  You can either take the pill that keeps you in the land of syndication, or you can take the pill that opens you up to content that can blow the roof off of what you thought was possible for your company.

The best marketing professionals in the information technology space know and understand how important original content truly is.  The fact is that when you have original content pushing your products and services, you’re going to end up with more eyeballs on your website.  It’s all about doing with your content exactly what you try to do with your product or service— and that adds value to the customer.


Don’t Use up All You’re ‘Marketing for IT’ Arsenal in One Battle!

Thursday, January 12th, 2017

If you’re “in the trenches” trying to outdo the competition when it comes to marketing for IT, it’s easy to have someone sneak up on you out of the blue. While it’s easy to focus on the obvious competition, what about the dark horse competitor? They have a tendency to sneak up from behind, and due to your full focus being on the other business, they may wind up “taking you out.”

Unfortunately, by the time you pay attention to this unexpected contender, you’ve run out of marketing ammunition to fight them and the other guy you were trying to beat, to begin with. As a result, you may fall to both their efforts, leaving you struggling to gain new customers and even to hold on to the ones you have.


Getting Top Ranked on ‘Marketing for IT’ Keywords Is Equal to Defeating a Hydra!

Wednesday, January 4th, 2017

HydraOvercoming the Multi-Headed Beast

Marketing for IT can be a lot like beating monsters like the hydra of Greek mythology. If you’re unfamiliar with it, this multi-headed beast would grow back a new head for every one that was separated from the body— this is according to later legends which upped the ante. In order to defeat the beast, all of its monstrous heads had to be separated, which was certainly no easy task! Only the cleverest of Greek heroes were able to accomplish this feat and, likewise, only the best IT can properly market itself in the modern world. It’s a lot like fighting the hydra because there are multiple fronts of advertisement necessary for proper reach and subsequent activations. Oftentimes, these marketing “heads” must be engaged simultaneously, and the only way to defeat the advertisement beast is to, in some way, successfully overcome them all. (more…)

Marketing for IT Company Founder Discovers Time Travel Device in Ransacked Office!

Tuesday, December 27th, 2016

IT MarketingSands of Time

“Merlin, you coming with me to preserve the marketing for IT my business has been struggling with over the last several months, or are you going to just sit on your duff and play games?” (more…)

You Can Find a Marketing Company That Successfully Dials for IT Dollars When Hell Freezes Over!

Friday, December 23rd, 2016

Marketing for ITWhen it comes to marketing for IT, you’ll discover that it’s very hard to find anyone who wants to do telemarketing for you. It just seems like a dinosaur job from the last century, especially since a lot of people don’t answer their phones as much as they used to. Then the ones you do find through classified job postings tend to do poorly in terms of work performance. On top of all that, the appointments tend to cancel and turn out to be false leads. Are you sure you want to burn money on telemarketing? (more…)

Are Your ‘Marketing for IT’ Efforts Simply Flirting With Google Rankings?

Tuesday, December 13th, 2016

Women looking at man in a barGet Past The Flirting Stage and Start A Relationship

Marketing for IT has a lot in common with the dating game. You’ve been on a date before, right? How did you get there? Were you like some James Bond alpha male? Did you just walk up to a girl and give her the Sean Connery slur to the tune of: “Drinksh. Come with me,” and everything was a fairy tale romance from there? Ladies, did you just see that guy with the looks and the reputation, walk up, and push a ring on his finger? No! Maybe in the movies, maybe in the books. Not in reality. (more…)

The Top Ranked Status of a ‘Marketing for IT’ Firm Doesn’t Guarantee Results!

Saturday, November 26th, 2016

Marketing for ITWhen you begin searching for ’marketing for IT’ services, you may think that a company with a top ranked website is the best option. However, before you sign a contract, there are a few things you need to consider.

One of the first things to stop and think about is whether or not the company you are hiring is going to use the same methods they used on their site, for yours. To increase profits, many marketing companies minimize the work and effort they put into client sites. As time passes, this may result in your website never reaching search engine greatness, which results in minimal visibility and lost profits for your company. (more…)

What’s the Dark Side to Using Pay-Per-Click Marketing for IT?

Tuesday, November 22nd, 2016

Marketing for ITWhen marketing for IT, generally a PPC (Pay-Per-Click) marketing method such as Google AdWords can be a good method of spreading your roots out and gaining attention for your IT business. The system is simple, sleek and can be easy on the wallet for some businesses. When setting up a budget for your AdWords campaign, you can limit how much can be spent for your advertisements per day. This allows you to monitor and limit the cost of maintaining the campaign. However, this can be abused by those on the dark side of the force. (more…)

Internet Marketing for IT Providers Is a Brutal Gladiator Sport!

Friday, October 14th, 2016

Two gladiators fightingIn The World of IT Marketing, Stakes Are High

Marketing for IT can be the make-or-break factor for an MSP. Have you ever heard the term “unicorn”? A unicorn is a start-up company like Facebook that just busts out of nowhere and leads a monetary charge right to the tip-top of Success Mountain. MSPs aren’t a unique service provision like a unicorn, but in any area of business there is room for a juggernaut to establish dominance. This has a regional taste to it in the MSP market today, as things like the cloud and the Internet of Things have busted wide the tech world and filled it full to the brim with opportunity. (more…)

Hootsuite Automates Marketing for IT on LinkedIn!

Monday, October 3rd, 2016

Marketing for IT LinkedInConsolidating Social Media Updates

Marketing for IT can be a hassle, but it’s fundamentally necessary in the modern digital world — just consider the proliferation of social media. How many social media sites are you and your business on currently? There’s Facebook, Twitter, LinkedIn, Instagram, Snapchat — are you or your business on them all? Well, you ought to be. (more…)

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