Incorporating SEO in your managed services marketing can substantively increase the effectiveness of your outbound strategy. But for best results, it’s integral that you use SEO properly. Following are strategies to help you do this:
- Experience should match associated client expectations
- Application of long-tail keywords
- Expand retention and adoption through maximized outreach
Experience Should Match Associated Client Expectations
Your managed services marketing will inculcate in prospective clients an idea of what your company can do. You can really shoot yourself in the foot if you’re not careful. Don’t promise the moon unless you can deliver it. A better tactic is to promise something which is beneath what you can deliver. That is to say: you provide solutions which are at one level, and you market slightly beneath that level–provided, of course, this represents competitive viability in the marketplace. Such a strategy helps you match client expectations to your ability. You’ll be able to serve them better as they’ll be expecting you to do less than you’re able. When you outperform, that makes you look really good.
Application of Long-Tail Keywords
A long-tail keyword contains four or more words. When clients are online looking for your services, they’re likely going to type in phrases. They’re more likely to do that than to type in a specific word. When utilizing SEO, ensure you include short- and long-tail keywords.
Expand Retention and Adoption Through Maximized Outreach
When SEO is maximized in terms of long- and short-tail keywords, you’re going to have more people encounter marketing materials. Retaining them means properly caring for them once they’ve converted to your services. Part of outreach retention will involve properly-sized sentences, paragraphs, and related structural elements. A wise move is working with SEO agencies that specialize in MSPs.
A managed services marketing strategy incorporating long- and short-tail keywords, matches client experience to expectations, and maximizes outreach for increased client adoption and retention has a high likelihood of being measurably effective. Working with an SEO agency can help you avoid common pitfalls, ultimately producing the most effective outcomes.