Managed services marketing efforts are well-advised to use email segmentation as a means of more effectively targeting outbound content. Following are strategies to help you most effectively initiate email segmentation:
Filter New Subscribers
Managed services marketing should ideally see a regular influx of new subscribers based on outbound marketing. You’ll want to put content “gates” into action which require an email address, or a subscription, or some other lead-capture method. You’ll want to directly ask for contact information at conventions, and generally, it’s important that you find many diverse ways of getting subs. Once you have them, filter them based on varying categories as possible. It’s helpful to group new subscribers in their own area before you have enough information to properly serve them.
Ask Those Who Subscribe About Outreach Preferences
An easy way to send new subscribers to proper outreach channels is simply asking them what their preferences are. When they subscribe, send out an email which asks this question, and provides options in accordance with your existing outreach strategies.
Demographics, Purchasing Behavior, and Opening/Inactivity Statistics
Categorizing subscribers and leads can be complicated. Figure out which are totally in alignment with your demographic points. Determine their purchasing behavior. Prioritize clients who open emails regularly and are active in terms of their interaction with your business. Sideline inactive subscribers. Don’t forget them, just don’t prioritize them.
Ensure you tier categories as they’re initiated. For example, those within your demographic should be separated into ideal clients, possible conversions, and outliers who fit demographic metrics, but are unlikely to convert. Working with SEO agencies specializing in MSPs can help you most accurately determine such information.
Managed services marketing which incorporates demographics, purchasing behavior, and interaction stats will be able to more intelligently design and disseminate content via email. Separating out new subscribers and asking their preferences can additionally help you get leads categorized in terms of email for most effective outreach.