Do Your Managed Services Marketing Headlines Have Impact?

Your managed services marketing has to contend with the increasingly reductive capacity of modern attention spans. Time did an article on how modernity has diminished our attention span to that of a goldfish, and while that is disputed, it’s surprisingly believable. How do you overcome that? Well, you need to draw your readers in, and you need to be strategic. Following are a few tips to help you get the balance right:

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Managed services marketing efforts are well-advised to use email segmentation as a means of more effectively targeting outbound content. Following are strategies to help you most effectively initiate email segmentation:

Filter New Subscribers

Managed services marketing should ideally see a regular influx of new subscribers based on outbound marketing. You’ll want to put content “gates” into action which require an email address, or a subscription, or some other lead-capture method. You’ll want to directly ask for contact information at conventions, and generally, it’s important that you find many diverse ways of getting subs. Once you have them, filter them based on varying categories as possible. It’s helpful to group new subscribers in their own area before you have enough information to properly serve them.

Ask Those Who Subscribe About Outreach Preferences

An easy way to send new subscribers to proper outreach channels is simply asking them what their preferences are. When they subscribe, send out an email which asks this question, and provides options in accordance with your existing outreach strategies.

Demographics, Purchasing Behavior, and Opening/Inactivity Statistics

Categorizing subscribers and leads can be complicated. Figure out which are totally in alignment with your demographic points. Determine their purchasing behavior. Prioritize clients who open emails regularly and are active in terms of their interaction with your business. Sideline inactive subscribers. Don’t forget them, just don’t prioritize them.

Ensure you tier categories as they’re initiated. For example, those within your demographic should be separated into ideal clients, possible conversions, and outliers who fit demographic metrics, but are unlikely to convert. Working with SEO agencies specializing in MSPs can help you most accurately determine such information.

Managed services marketing which incorporates demographics, purchasing behavior, and interaction stats will be able to more intelligently design and disseminate content via email. Separating out new subscribers and asking their preferences can additionally help you get leads categorized in terms of email for most effective outreach.

You need to have more than simply static outreach in your managed services marketing. It’s integral that you additionally have plans in place which allow for proactive support in terms of customer service. 

Marketing doesn’t stop when you convert a client; it continues through the way in which you serve that client going forward. Customer service is a big part of that, and several benefits of proactive customer service include:  

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Managed services marketing has, in many ways, your home page as its outreach flagship. The way your page appears to prospective and existing clients will do a lot toward building their confidence in you. This is just one of many considerations that must be strategically taken into account as you go about designing your site. Following are a few additional things worth considering:

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Managed services marketing requires strategy for best success. You need to know where to start from, how to proceed, and optimization strategies to help hone outreach in terms of effectiveness and profitability going forward. Following are three tips to help you achieve such ends:

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Managed services marketing strategies shouldn’t be internally inconsistent. There shouldn’t be conflict reducing effectiveness; especially if that conflict is avoidable. You want SEO and content strategies working in concert with one another— this increases ROI. One way to do this is through “pillar” pages, which help you consolidate efforts. You get more done and don’t have to work so hard. Such optimization will usually incorporate these tactics:

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Managed services marketing will cost you money, but it will cost you more if it isn’t properly handled. When it comes to properly reaching your demographic, there are a lot of things an SEO agency specializing in MSPs can do to help you most effectively maximize outreach. 

Several areas where MSPs commonly miss the mark— and would benefit from the assistance of marketing professionals— include: 

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Managed services marketing often spins its wheels unnecessarily. You don’t know what is going on that impacts operations, so trial-and-error approaches are pursued— that wastes time and resources. A better approach is determining specific means you can successfully optimize. A great way to do this is to design surveys with questions that effectively assist you in finding the right forward direction. Several worth considering include: 

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Your managed services marketing is more effective if you are “there” but you’re not beating prospective clients over the head with your presence. You’ve got to “romance” them. You’ve got to make them accept your services. Granted, you can’t dive into somebody’s mind and force them to work with you. But you can structure outbound marketing such that it is enabled in this direction. Several ways to do this include the following considerations:  

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Incorporating SEO in your managed services marketing can substantively increase the effectiveness of your outbound strategy. But for best results, it’s integral that you use SEO properly. Following are strategies to help you do this:

• Experience should match associated client expectations
• Application of long-tail keywords
• Expand retention and adoption through maximized outreach

Experience Should Match Associated Client Expectations

Your managed services marketing will inculcate in prospective clients an idea of what your company can do. You can really shoot yourself in the foot if you’re not careful. Don’t promise the moon unless you can deliver it. A better tactic is to promise something which is beneath what you can deliver. That is to say: you provide solutions which are at one level, and you market slightly beneath that level–provided, of course, this represents competitive viability in the marketplace. Such a strategy helps you match client expectations to your ability. You’ll be able to serve them better as they’ll be expecting you to do less than you’re able. When you outperform, that makes you look really good.

Application of Long-Tail Keywords

A long-tail keyword contains four or more words. When clients are online looking for your services, they’re likely going to type in phrases. They’re more likely to do that than to type in a specific word. When utilizing SEO, ensure you include short- and long-tail keywords.

Expand Retention and Adoption Through Maximized Outreach

When SEO is maximized in terms of long- and short-tail keywords, you’re going to have more people encounter marketing materials. Retaining them means properly caring for them once they’ve converted to your services. Part of outreach retention will involve properly-sized sentences, paragraphs, and related structural elements. A wise move is working with SEO agencies that specialize in MSPs.

Well-Rounded Outreach

A managed services marketing strategy incorporating long- and short-tail keywords, matches client experience to expectations, and maximizes outreach for increased client adoption and retention has a high likelihood of being measurably effective. Working with an SEO agency can help you avoid common pitfalls, ultimately producing the most effective outcomes.