Archive for the ‘IT services marketing’ Category
Wednesday, March 1st, 2017
The Human Component
Hiring for an IT services marketing position is difficult. If you’ve decided that “personality profile” is best, “you’re doing it wrong,” to quote the popular phrase. You can’t scientifically categorize personalities into a box, because personalities are in constant flux and don’t represent ability. If you’re in a good mood, whether extroverted or introverted primarily, you’re more likely to get on with disparate individuals and make connections. If you’re in a bad mood, even your most personable personality traits will likely be impossible to communicate. Personality changes in a “microcosmic” sense, transitioning with your own emotional segue— and in a “macroscopic” sense— as you mature. The personality of an ancient elder won’t be the same as that individual in their youth. So as a screening measure, the personality profile ignores one of the most integral components of reality: time. (more…)
Tags: computer business marketing, internet marketing, IT marketing, IT marketing services, IT Sales, IT Sales Leads, it services marketing, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP Content Marketing, MSP internet marketing, MSP leads, MSP Marketing, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original content, search engine optimization, SEO
Posted in IT services marketing | Comments Off on Using IT Services Personality Profiles Eliminates Qualified Marketing Candidates!
Tuesday, February 14th, 2017
Rule Number One: The Importance of Keywords
IT services marketing does have rules, and one of the most important pertains to keywords. When it comes to keywords, you don’t want to put the cart before the horse; it’ll confuse the horse and mess up your cart. Unless of course, your horse can moonwalk, then by all means, dance that stallion. Most of us don’t have such well-choreographed steeds, however. So, learn the rules as pertains to keywords. (more…)
Tags: computer business marketing, internet marketing, IT article writing, IT lead generation, IT marketing, IT marketing services, IT Sales, IT Sales Leads, it services marketing, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP content, MSP Content Marketing, MSP internet marketing, MSP leads, MSP Marketing, MSP Sales, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original content, search engine optimization, SEO
Posted in IT services marketing, MSP Rules | Comments Off on No IT Services Firm Should Ever Make an Internet Marketing Update Without Keyword Research! (Rule #1)
Friday, January 6th, 2017
It is often said that customers need to see a marketing message upwards of nine times in order to give it serious consideration. Modern day people tend to tune out advertisements. We are bombarded by commercials, banner ads, corporate jingles, salesmen and other forms of marketing. Most people tune out these stimuli unless they are exposed to a particular message over and over again. This is the “tipping point” your company must strive for. IT services marketing can help you reach it.
Creative Approaches to Customer Engagement
There is a widely held misconception that touching base with end users three times will suffice. In reality, target customers should be engaged at least nine times. It is not enough to contact a prospect through the same marketing channel over and over again. Rather, contacting targets through varied marketing channels will create a meaningful impact.
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Tags: cloud computing, cloud computing sales leads, cloud content marketing, cloud internet marketing, cloud lead generation, cloud marketing, computer business marketing, digital marketing, email marketing, exposure, guest blogging, internet marketing, IT article writing, IT business, IT lead generation, IT leads, IT marketing, IT marketing services, IT operations, IT Sales, IT Sales Leads, it services, it services marketing, managed services, managed services marketing, managed services providers, marketing, marketing IT services, MSP article writing, MSP blogs, MSP content, MSP Content Marketing, MSP sales leads, MSP website, original articles, search engine optimization, search engine results, selling managed services, SEO, social media
Posted in IT services marketing | Comments Off on You Should Tell Your IT Services Prospects the Marketing Message 9 Times!
Tuesday, January 3rd, 2017
It wasn’t too long ago that the only thing IT services marketing professionals cared about and used as a metric was page rank. The rankings that you had in Google’s search results was the driver of everything. Those results are what dictated whether or not the marketing campaign that you were embarking on was a success or a failure. The current state of the internet marketing game uses metrics that go far above and beyond just page rank. Does that mean the value of a page rank is dead? The simple answer is no.
Page rank is not dead— far from it. What IT marketing professionals have learned though is that there’s still value in it and it shouldn’t be the only measure that’s used. There should be other signals beyond just the page rank that identify a successful web marketing campaign. Once you can get a holistic picture of how your entire campaign is doing, you’ll be able to put your page rank into perspective and the rest will come together. (more…)
Tags: computer business marketing, guest blogging, internet marketing, IT article writing, IT business, IT lead generation, IT leads, IT marketing, IT marketing services, IT operations, IT Sales, IT Sales Leads, it services marketing, managed services, managed services marketing, managed services providers, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP content, MSP Content Marketing, MSP internet marketing, MSP leads, MSP Marketing, MSP Sales, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original articles, original content, search engine optimization, selling managed services, SEO
Posted in IT services marketing | Comments Off on Should the IT Services Marketing Value of a Blog Be Judged by Page Rank?
Saturday, December 24th, 2016
Have you talked to an IT services marketing representative recently? Did you set up an appointment? If so, did it go as planned? Did anyone show up at the scheduled time to meet with you? If not, there’s no need to seem shocked or surprised. The fact is this situation occurs all the time. (more…)
Tags: computer business marketing, internet marketing, IT lead generation, IT marketing, IT marketing services, IT operations, managed services marketing, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP content, MSP Content Marketing, MSP internet marketing, MSP leads, MSP Marketing, MSP Sales, MSP sales leads, MSP SEO marketing, MSP website, original content, search engine optimization, SEO
Posted in IT services marketing | Comments Off on Why Telemarketing Is Broken: Bad Reps Set Bogus IT Services Marketing Appointments!
Saturday, December 17th, 2016
It wasn’t long ago when IT services marketing consisted of making cold calls to prospects. As time progressed, most businesses have delved into inbound marketing channels on the web. Inbound marketing methods range from search engine optimization (SEO) to social media, blogging, e-mail marketing, website editorials, and beyond. These “new age” forms of marketing have been proven highly successful for a variety of reasons. Chief amongst them is the fact that outbound marketing is extremely time-consuming compared to inbound marketing. (more…)
Tags: computer business marketing, internet marketing, IT marketing, IT marketing services, it services marketing, managed services marketing, Marketing for it, marketing IT, marketing IT services, MSP Marketing, MSP SEO, MSP SEO marketing
Posted in IT services marketing | Comments Off on IT Services Providers Don’t Have Patience for Traditional Marketing!
Monday, December 12th, 2016
A Diverse Climate
IT services marketing has many different fronts; one of the most important of which in today’s world being “the blog”. A “weblog” used to be a sort of fringe element on the ‘net where people with like-minded ideas would congregate to share opinions and champion those who best represented their own beliefs. Today, blogs still serve this purpose; but they’ve expanded exponentially. The blog today is the magazine of yesteryear. Where before, a magazine like US or People would follow around celebrities, pad their pages with articles to that effect, add in some cosmetic tips and human interest pieces, then fill the rest with advertisements, now essentially the same thing happens with blogs. A “blogging” website will have a core element — much like the name of a magazine represents its core concept — and it will be surrounded by endless secondary material loosely related to said core concept. Advertisers will write articles, and they will also post ads to successful blogs, allowing those who write them to continue writing them. The blog is the magazine of the future. But it’s a much more highly-specialized iteration of this (more…)
Tags: computer business marketing, internet marketing, IT article writing, IT business, IT lead generation, IT leads, IT management, IT marketing, IT marketing services, IT operations, IT Sales, IT Sales Leads, it services marketing, managed services marketing, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP Content Marketing, MSP internet marketing, MSP Marketing, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original content, search engine optimization, SEO
Posted in IT services marketing | Comments Off on Where Can IT Services Providers Get Blog Marketing Ideas?
Tuesday, December 6th, 2016
Birds of a Feather
IT services marketing has to be technical, understandable and properly optimized. These things can be hard to marry, but it’s not an impossible merger. You’ve got to look for specialization. (more…)
Tags: cloud computing, cloud computing sales leads, cloud content marketing, cloud internet marketing, cloud lead generation, computer business marketing, internet marketing, IT article writing, IT lead generation, IT leads, IT marketing, IT marketing services, IT Sales, IT Sales Leads, it services marketing, managed services marketing, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Content Marketing, MSP internet marketing, MSP Marketing, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original content, search engine optimization, SEO
Posted in IT services marketing | Comments Off on Does Your IT Services Marketing Firm Speak Your Language?
Tuesday, November 29th, 2016
There are many tried and true methods that companies take when it comes to their IT services marketing. So, many companies follow some of the most basic search engine optimization tactics out there, such as trying to figure out generalized keywords and then crafting content around them. How much success are you going to get when you are doing the same thing that every other managed service provider out there is doing from a marketing perspective? (more…)
Tags: cloud computing, cloud computing sales leads, cloud content marketing, cloud internet marketing, cloud lead generation, cloud marketing, computer business marketing, internet marketing, IT article writing, IT lead generation, IT leads, IT marketing, IT marketing services, IT Sales, IT Sales Leads, it services marketing, MSP internet marketing, MSP Marketing, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original content, search engine optimization, SEO
Posted in IT services marketing | Comments Off on IT Services Providers Should Be Aware of Local SEO Marketing!
Tuesday, October 18th, 2016
Content is king. This is a phrase you have likely heard time and time again. As a result, your IT services marketing team takes the time to not only create great content for your website, but also puts effort into guest blogging on partners’ sites. This presents an excellent method for you to reach a new audience and garner more business for your IT services. (more…)
Tags: cloud computing, cloud computing sales leads, cloud content marketing, cloud internet marketing, cloud lead generation, cloud marketing, computer business marketing, internet marketing, IT article writing, IT lead generation, IT leads, IT marketing, IT marketing services, IT Sales Leads, it services marketing, managed services marketing, Marketing for it, MSP article writing, MSP blogs, MSP Content Marketing, MSP Marketing, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, search engine optimization, SEO
Posted in IT services marketing | Comments Off on Are Your IT Services Marketing Guest Blog Partners ‘Borrowing’ Ideas?