The Advantage of Information over Self Promotion
IT services marketing needs to be about communication of ideas, tips, tricks, techniques, and unique information. It doesn’t need to be about how good one company is over another. Your job isn’t to prove your IT business is the best. Your job is to prove to prospective clients that you’re worth their time, that you will cohesively help, and that your motivation isn’t solely bound up in gain.
You want to communicate an attitude of reliable, trustworthy passion; not a predatory intent. When you’re constantly self-promoting, a predatory vibe is more likely to be communicated. If, instead, you give tips on cloud installation, IoT best practices, and solutions for voice systems which consolidate expenses, you’re more likely to be successful in marketing campaigns. Following are five things to consider as you approach prospective clients. (more…)