Making Websites More Conducive to Capturing IT Sales Leads

IT sales leads are hard to capture if you’re not dedicating concerted effort at doing so. A number of things defer leads. Following are three aspects of web pages which will net you leads should they properly be managed, but which will lose you leads if they are improperly managed. These three considerations include:  

• Load times
• A website that isn’t trustworthy
• Optimize lead capture methods

Load Times 

IT sales leads will scatter if your page takes too long to load. Today’s culture is rapid-fire. People don’t read, and they don’t like waiting around in restaurants unless they’re on a date acting refined. Food is fast, driving is faster, and internet speeds should be nigh-instantaneous. If that’s going to happen for your business, you need to continuously optimize your website to use the latest techniques. Avoid splashy animations and that which takes a long time to load. What you want is— professionally basic solutions which are effective and easy to navigate.  

A Website That Isn’t Trustworthy 

If your website loads quickly but looks like some HTML conglomeration of GIF and JPEGs from 1999, people won’t trust it. They may think you’re some foreign operation, or at the very least, are too far behind the times for relevant service provision. Again, overcoming that requires continuous optimization. You want to ensure your presentation is following modern trends. This will require renewal at strategic intervals.  

Optimize Lead Capture Methods 

If you’re getting traffic, but not needs, it’s time to optimize. Ensure you’ve got sign-up sheets and CTAs. This can be done simply–the sign-up is at the bottom of a paragraph which addresses a specific need of core clients. They’ve got to enter their email to read the rest of the article. Techniques like these can be remarkably effective. 

Optimized Presentation 

Incorporating signup and CTAs, trustworthy websites, and reduced load-times represent three effective strategies for capturing IT sales leads. Consider your existing site and how you might apply these principles toward its optimization.  

IT sales leads aren’t going to just fall in your lap. Sure, one or two may; but the thousands you must source regularly in order to sustain a regular rate of statistical conversion and retention require concerted effort to acquire. Following are several tips to help you more effectively get them:

(more…)

IT sales leads are like different takes on jazz melodies. If you’re unfamiliar, in classical jazz, there is a key progression which traipses through inverted chord arrangements but isn’t specific. Basically, the same progression is repeated and improvised upon.   (more…)

You need to streamline how your endpoints operate and doing so is a realistic objective. The following are four tips to help you in this regard:

• Maximization of security, even in complex operational areas
• Facilitation of a centralized perspective
• Expedient alerts pertaining to security compromise
• Better malware defense (more…)

When you receive IT sales leads from SEO-optimized content you provide to prospects, remember to follow-up. Even though these targeted leads came from people who reached out to you because of their research, you should quickly respond to them to close the deal. Following up on leads adds a human element to your MSP business, building trust with prospects. By developing the human element of your business, you’ll find that your sales increase dramatically. (more…)

In the world of sales, the ultimate success is closing the IT sales lead. Though there are plenty of salespeople out there who are adept at building trust, making people like them, and increasing your company’s image, true closers are what every business needs to succeed. Do you know why you need closers on your team? Do you know how to find the best closers out there and verify they actually have experience closing the sale? Here are some tips to help you out! (more…)

Be Interesting

IT sales leads are getting harder to produce in today’s fast-paced world. Here’s the truth about post-modernism: nobody’s got an attention span anymore. If you’re unable to successfully communicate in 30 seconds or less, that which you’re trying to convey, good luck. You’ve got to get that unique selling proposition out there, and quickly— otherwise, diminished attention spans will confuse your prospects. Did you know that modernity has reduced collective attention spans to less than that of a goldfish?

Granted, it’s not quite the same level of consciousness that human beings understand. So, a nine-second attention span may not be quite as definitive as it may at first seem. That said, it’s still a staggering reality, and that reality is positively fostered by mobile technology. At this point, fighting against that reality is kind of a losing battle. What you’ve got to do is learn to work with it. Like Bruce Lee said, “Become like water, my friend.”

(more…)

If you’re well immersed in the IT marketing scene, chances are, you’ve dealt with or heard of quite a bit of geek-speak, or in layman’s terms, IT providers geeking out over their analytics. While it may sound impressive, don’t let these IT providers entice you with their words, it’s a sure sign that their geek-speak won’t help you with any form of IT sales leads! (more…)

In the world of IT sales leads, referrals top the list due to the high trust level, followed by web search leads. The problem with referrals is they are hard to find and can waste a lot of precious time. While referrals have a high conversion rate, PPC has a lower conversion rate, but can reach a wider target audience and attract new followers. Web search leads are your happy medium. Here are details on why referrals and IT leads can dominate a business. (more…)

The Main Point Of Content Optimization

IT sales leads are integral to maintaining profitability, and require effective modern marketing techniques. You must use the Internet. You want your IT website in the top rankings. This way local businesses looking for IT support see your company first, and give you their business. So if that is what you want, why are you syndicating your content and stripping away any value from your blog?

Marks Against Syndicated Content

(more…)