No IT marketing strategy which will prove effective 100% of the time regardless of other factors. Tech exponentially doubles in terms of potentiality every eighteen months, as Moore’s Law has shown us since the sixties. Modern marketing has become what it has in large part because of tech shifts owing to this eighteen-month doubling of computational ability.
Computers became servers arrayed together in groups, which eventually facilitated the internet, then cloud computing, then the Internet of Things (IoT). Search engines came along, and now SEO (Search Engine Optimization) is fundamental in reaching target demographics.
Shifts just like these will come in the future, requiring your business to pivot in terms of outreach strategy. But it’s important to note that you need not totally abandon strategies just because factors surrounding them have shifted. You may just need to augment them. Following are tips to help you do this:
Don’t Quit Too Early
IT marketing teams often give up too quickly. You’ve got a longer sales cycle in IT because outsourced MSP options are more costly. Simultaneously, they’re more fundamental to operations, causing target clients to buy cautiously. Expand marketing timeframes to double those of some outreach areas, and see if that helps.
Ensure Your Outreach Is Properly Unique
If you use strategies that all the other MSPs competing for your clients use, why should clients convert with you? Find what makes you unique. Hammer that home in all outreach materials.
Value Propositions, New Strategies, and Retargeting
A unique value proposition can make you more desirable to clientele than larger corporations offering similar services. Ensure you have one. Additionally, you need to design new strategies with regularity to keep pace with the market. Lastly, retarget your market if sales continue to lag.
In your IT marketing, you should incorporate new strategies as necessary (retargeting when appropriate), effective value propositions, unique outreach, and perseverance. Consider existing strategies and where such tips may fortify waning outreach strategies.