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Getting Past the IT Lead Generation Hurdles: Designing Effective Content

Archive for the ‘IT lead generation’ Category

Getting Past the IT Lead Generation Hurdles: Designing Effective Content

Wednesday, July 12th, 2017

IT Lead generationMSP Leads vs. Cold Calling Strategies

IT lead generation is going to produce more clientele, statistically, than customers who aren’t sourced from a group of previously acquired leads. Sure, if you go in cold, you may get that one in a thousand client who you wouldn’t have sourced otherwise. But if you go after a pile of leads, you may be able to up that number from one in a thousand to one in ten or maybe even higher. This is why many companies who focus on marketing between businesses are increasing their budgets pertaining to leads.

One of the most effective ways to increase leads and maximize spending on such efforts is through blogging. Studies have shown that B2B marketers who blog increase leads up to 67% over those that don’t. Those are some loud numbers and they’re definitely worth listening to. (more…)

MSPs Should Take a Calculated Risk for IT Lead Generation Success!

Monday, January 30th, 2017

Lead generation involves the use of marketing techniques and actions to find potential clients and their contact details. This is through websites and digital marketing. A lead is a person who has shown interest in your company’s product or services. IT service providers, however, haven’t embraced IT lead generation mainly because most of them aren’t ready to take risks.

In his book, The Breakthrough Company, Keith McFarland outlines how, contrary to conventional wisdom about the risk-taking nature of entrepreneurs, they tend to be risk-averse after achieving success. They tend to “play tight” instead of upping the risk which can be more rewarding. To achieve lead generation success, the risk aspect must be involved. This can be done through finding different new ways to warm up potential clients to your business before getting them to buy your services or products.


Has Your MSP Business Been Deceived by a Sneaky SEO Firm?

Monday, January 23rd, 2017

Not All Keywords Are Created Equal

MSP businessbenefits from approaching online marketing as though it were an exact science. While all men are created equal, that may not necessarily be true of all keywords that are in use. “Ubiquitous Perspicacity” isn’t going to be searched in Google or Bing nearly so much as “Dedicated Service.”

What determines whether a keyword is worthwhile or not has to do in part with human psychology, and in part with human education in a given area. In regions of Southern California, where there is a predominantly Hispanic population, there are going to be many searches which utilize differing colloquialisms from those that are seen in the northeastern portions of the US.


We Are the Robin Hood in the IT Lead Generation Business!

Monday, January 16th, 2017

One of the recurring economic themes we keep hearing about is “wealth distribution,” which goes along with IT lead generation. The idea of taking from the rich and giving to the poor, like Robin Hood, applies to search rankings for small companies taking away market share from large corporations. Since you don’t have to be a billion-dollar company to get top rankings, it’s wise for small businesses to pursue inbound marketing as a method of capturing new leads delivered by search engines.

Attracting Leads Like an Archery Tournament

The magical secret to IT lead generation can be compared with archery, which once again, relates to expert archer Robin Hood. Archery is a game of focus, precision, and targeting. It’s imperative that you focus on delivering quality content with precise calls to your target audience. The more you reach your target, the more reliable leads you’ll convert. These leads can be gained through email, social media, phone, your physical location, or other sources. Lead generation begins with strong SEO techniques combined with the content your target followers are already looking for through search engines.


Why is IT Lead Generation with Cold Calling Like Chasing a Mirage?

Monday, January 2nd, 2017

Cartoon small oasis in the desertDo you still use cold calling for IT lead generation? While cold calling was effective in the past, using it today to acquire new customers is often unsuccessful. It’s important to look at the “big picture” to understand why this is true. You may believe that this effort is going to lead to many new opportunities; however, as a matter of fact, this isn’t always the case.

The Problem with Cold Calling for IT Leads

Think about it: if a telemarketer contacts you out of the blue and tries to sell you something, what will be your response? Getting off the phone with the caller as quickly as you can will, most likely, be your primary objective. You may just hang up or tell them to call at a later date or time. In some cases, you may humor them and even set up an appointment; however, chances are you don’t have any intention of following through. (more…)

This IT Lead Generation Team Lose Their Time Travel Device in Strange Land!

Thursday, December 29th, 2016

Sunrise in desertSteve’s Strange Perils

Steve’s background in IT lead generation had classical roots, but they weren’t of the time-travel variety. When Erdy Michaels’ goon tackled him, all he could think was that he’d never own his own IT company. Then they finished their transition through time, and suddenly everything was wet, and the goon went limp. They’d landed in a pond, and the goon had smacked his head on a rock near the shore. (more…)

MSPs Should Stop Relying on Reposting Borrowed Blogs for IT Lead Generation!

Friday, September 16th, 2016

Kids borrowing books in libraryInert Resource Conservation Measures

IT lead generation requires a directed approach that can’t be ignored in today’s marketplace. It’s a necessary expense; kind of like rent, utilities, or maintenance. Additionally, the market requires greater effort than it did in previous years for MSPs to remain viable.

The Wild West days of the Internet are quickly coming to a close. Google and other search engines have established parameters enforced by algorithms which ensure that SPAM is curtailed as neatly as possible. One great way that search engines keep unnecessary leads from wasting people’s time is through SERP relegation. (more…)

To Win at IT Lead Generation You Have to Get in the Game!

Monday, August 15th, 2016

Tabletop game with dice and game piecesYou Can’t Continuously Coast With Referrals

Considering 22% projected growth in the Information Technology industry by 2020, IT lead generation is increasingly integral. Many IT professionals accrue regular clients and operate from there, but as demand for such services rises, additional providers likewise develop, scraping off loyal clients. If your organization has fallen behind in outreach, it’s likely to lose profit relative to increasing IT demand. There will certainly be newer startups savvy enough to jump into the marketing waters. It may not always be the superior product that wins out. It could be the flashier one.

A Human Look


If MSPs Don’t Post Blogs on Social Media, It Can Doom Their IT Lead Generation!

Wednesday, August 3rd, 2016

Doom and gloom signMore and more people are using social media to find services and products they need. With so many social platforms available, businesses have the opportunity to get their content in front of more eyeballs and enhance their IT lead generation. In fact, social media not only allows an increase in brand awareness, but it also allows you to attract many more followers than just through search engines. Sure, you could write your blogs and hope that the Internet gods place your content in front of the right audience, or you can do it yourself by posting the content on social media.

Make Your Readers Work for You


No Pictures, Then No IT Lead Generation Machine!

Wednesday, July 27th, 2016

No user imageA Picture Is Worth A Thousand Words

IT lead generation has to work with modernity, not against it. In modernity, human attention spans have dived below that of a goldfish’s; at least according to last May’s Time Magazine. There’s no way around this, except some post-apocalyptic scenario; so marketers need to work with such trends.

They say that a picture is worth a thousand words. If so, then one second containing twenty-eight pictures (or frames) is worth 2,800 words; and a minute is worth 168,000; or slightly more words than exist in The Fellowship of the Rings.

Somewhere in there the analogy breaks down, but the point stands: visual communication is exceptionally effective, and in today’s market, may be the best way to reach your clientele. Research indicates that a colored visual — not even specifically a “picture”; just a visual with some pizazz –increases the likelihood of a user reading content by 80%. In addition, 46% of marketers swear by such illustrative techniques, indicating that substantial use of pictures is key in their lead generation strategy. (more…)

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