As an MSP, you may believe you have your geographic location cornered. After all, you are the biggest, most well-known provider in the area. Small, medium, and large businesses come to you for all their needs. As a result, you become comfortable. What happens if an advanced IT provider moves in on your territory? Do you have the ability to outdo their new “shiny” services and offerings? Do you even have a managed services marketing plan in place to help overcome their reach and appeal? If not, you may find yourself in trouble.
Getting Ready to Fight
If someone new moves into the area trying to provide the same services you do, you need to get ready for a fight. In fact, you need to have a plan in place to fight a great challenger. Think about your challenger as a huge grizzly bear. Chances are, you wouldn’t just try to fight this massive beast with a few stones and sticks, right? This means you can’t keep using the same old tactics you have been using to remain on top in your area. In most cases, doing nothing new is going to lead to you being left in the dust of this new competitor.