5 Signs Your IT Marketing Strategy Needs a Reboot

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

• Negative Analytics
• Poor SEO
• Scant Feedback
• Reduced Sales
• Silent Social Media

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MSP marketing has rules, but they’re hard to nail down. With so many competitors on the web today, online marketing is increasing. Doesn’t it make sense that there are some hidden rules, or open rules, that may define that success? Online marketing has been around for over 20 years now– there must be rules!

In the Ether

It’s hard to know what to do with your MSP marketing strategy when there are rules hiding somewhere in the ether, but you don’t know them. Certainly, these rules can be sourced through trial and error, but that’s going to be costly. Even if you do “good,” you’ll just be treading water. Treading water isn’t something you can afford to do on a continual basis.

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As an MSP, you may believe you have your geographic location cornered. After all, you are the biggest, most well-known provider in the area. Small, medium, and large businesses come to you for all their needs. As a result, you become comfortable. What happens if an advanced IT provider moves in on your territory? Do you have the ability to outdo their new “shiny” services and offerings? Do you even have a managed services marketing plan in place to help overcome their reach and appeal? If not, you may find yourself in trouble.

Getting Ready to Fight

If someone new moves into the area trying to provide the same services you do, you need to get ready for a fight. In fact, you need to have a plan in place to fight a great challenger. Think about your challenger as a huge grizzly bear. Chances are, you wouldn’t just try to fight this massive beast with a few stones and sticks, right? This means you can’t keep using the same old tactics you have been using to remain on top in your area. In most cases, doing nothing new is going to lead to you being left in the dust of this new competitor.

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In our last Webinar we discussed the Top 10 Biggest Internet Marketing Mistakes and one of the most common mistakes we see among MSP websites is not having a guest blogging strategy. Of course, to have a guest blog plan you would first need to find important and relevant sites that would allow you to post your content on their site.

This is exactly what we will be discussing in our upcoming Webinar!

We will walk you through a proven process that will allow you to find and develop solid guest blogging partners! As the MSP marketing keyword ecosystem becomes increasingly more competitive it is imperative that you begin developing your guest blog partners right away!

To register for this webinar set for July 20th at 3:00 PM Central just click here!

Internet marketing can be difficult to navigate, especially for a novice. Many IT marketing companies are aware of this, and might exploit it against businesses who don’t know the right questions to ask. In this article, we’ll be discussing the questions you should be asking them and why, so you have a better understanding of what you’re asking for and what you’re paying for.

What sites have you gotten top-ranked?

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