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MSP Marketing Blogs

MSP Business | August 6, 2018

Working to Ensure Your MSP Business Doesn’t Wear Out Its Sales Team

When it comes to sales, your MSP business will likely hire personnel who may or may not be centered around technology. Certainly, it’s good to have a seller who intrinsically understands your technology solutions and has experience in something like software engineering. However, such individuals don’t tend to be sellers. Sellers are a different breed. But if you don’t manage this different breed correctly, you can bet they’ll underperform and possibly even leave you.

The following are some tips to keep them from getting worn out and establish both retention and increased sustainability over time:

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Why Your MSP Sales Lead Generation Strategies Aren’t Effective

The truth is, ineffective lead generation in MSP sales may develop from a number of factors beyond your control. That said, there is just as much ineffectiveness which surfeits existing outreach strategies and is totally within your power to correct. Following are three common areas where tech companies commonly drop the ball: 

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MSP Marketing | August 3, 2018

MSP Marketing Lead Generation Techniques for B2B Sales

MSP marketing of a digital variety comes with numbers that recommend certain practices while discouraging others. What has developed over the past several years is this: SEO and other marketing that demonstrates certain strategies are superior. As tech innovation continues its forward march, increasing insights of this kind develop. In terms of B2B (business to business) sales, the following tactics have been shown to be effective lead generators:

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Maximizing MSP Marketing Strategies During Trade Conventions

Your MSP marketing needs to maximize every outreach opportunity. One of the most effective ones involves conventions. Differing tech meetups in the community will bring diverse businesses together. There are many things you should do to ensure you maximize potential value in such dealings. Three that are considerable include:  

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Managed Services Marketing: Utilizing Email Marketing Conventions

For your managed services marketing, you must necessarily use any tools available to help facilitate sustainable outreach. Email marketing has become an especially popular tool owing to effectiveness, simplicity, and the ability to outsource using professional agencies as it suits your purposes. Following are several additionally considerable advantages of successfully-orchestrated email marketing campaigns: 

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IT Marketing | August 1, 2018

IT Marketing: 3 Primary Rules in Educating Buyers

Your IT marketing campaign should educate potential clients to help them make informed decisions. This is easier to say than do. Following are three pillars of education to help you do this:

 

  • Ensure information is easy to find
  • Expedite education of buyers from beginning to end
  • Make what you do and how you do it readily apparent

 

Ensure Information is Easy to Find

You’ve got to make information easy to find. Buyers are subconsciously looking for one reason or another to avoid converting to a given suite of products or services. Everyone wants to save money.

Your site should have links sending potential buyers where they need to go. It should have quick information immediately available. That information should be presented in a way that’s easy for those who don’t have deep experience with technology to digest.

 

Expedite Education of Buyers from Beginning to End

From the beginning to the end of your IT marketing process, you need to be educating potential buyers. Wow them from the start. Show them how certain possibilities previously thought unattainable are easy to realize with your products or services. Especially as pertains to cloud computing, such tactics are effective.

 

Make What You Do and How You Do It Readily Apparent

If you provide tech services and/or products which essentially facilitate “turnkey” technology services, you need to show how this is possible, what mechanisms make it possible, and any other relevant data which may define such services. Cloud computing, continuous monitoring and support, management of mobile devices–these are all key to modern MSP provisions. Find ways of appraising prospective clients of these new innovations in a manner they can understand.

 

Better Education May Increase Conversions

An IT marketing campaign that is educational can make prospects make an informed decision concerning products and services. Educate as thoroughly and effectively as possible.

How to Avoid IT Sales Leads That Go Nowhere

IT sales leads must be qualified for the greatest positive outcome. What does it mean to qualify them? Well, you’re looking for leads which fit the demographic which characterizes your target market. Ideally, the best prospects will have some industry that is represented by your MSP. An example could be education. Educational facilities often choose MSP services to reduce costs while expanding operational viability, and educational ability. Well, if you were selling to educators primarily, it wouldn’t make a lot of sense to spend an afternoon haggling with a guy who runs a fleet of food trucks, would it? Not unless he has a substantial need for managed services. You get the idea!  Read the rest here »

Ensuring Your MSP Sales Strategy Avoids Common Pitfalls

There are common mistakes made in sales which can be avoided. Experience helps tenured sellers stay away from these mistakes, but as a new MSP, they’re easy to fall into. The following three tips address MSP sales strategies worth employing for increased conversion: 

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MSP Company | July 30, 2018

3 Motivation Strategies for Your MSP Company

Your MSP company can’t only focus on monetary motivation for employees. Those pursuing a career in technology aren’t doing so strictly for the paycheck. Certainly, that’s a big motivation, but it’s not altruistic, and it’s not derived from any level of passion.  Read the rest here »

Should Your MSP Business Promote Internally or Externally?

Your MSP business will need to acquire new personnel and promote internally. There is a balance here and determining who should go where will depend on several factors. Before making a decision, perhaps ask yourself these questions: 

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