Technology Marketing Blog

Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.

wordpress out of memory post thumbnail

WordPress Out OF Memory Exceptions

By Hunter Nelson | February 21, 2025

Recently I’ve been dabbling in programmatic SEO. I got an idea of rolling out a landing page to attract search engine traffic from every major city in the United States and came up a with a solution to bulk create a lot of pages in WordPress, including a page for all 50 states in the…

Aesopians podcast episode 3 thumbnail

Aesopians Episode 3 – Cold Email Marketing For MSPs Featuring Jeffrey Newton Of Cyft.AI

By Hunter Nelson | February 16, 2025

In this episode of The Aesopians Podcast, Hunter Nelson sits down with Jeffrey Newton, Co-founder of Cyft and former MSP sales and marketing leader, to discuss the realities of running effective cold email campaigns for MSPs. Jeffrey shares insights from his 18-year MSP journey, where he transitioned from technical roles to VP of Sales &…

cybersecurity saas startup ppc case study thumbnail

Case Study: Sourcing 30+ Email Opt-Ins Per Month For Cybersecurity SaaS Startup Via Google Ads

By Hunter Nelson | February 6, 2025

In this case study we’ll share how we helped a Cybersecurity SaaS startup source roughly 30 email opt-ins per month via Google Ads to help fuel their email marketing efforts and power their growth. Client Background The client is a Cybersecurity SaaS startup providing a data storage solution that helps government contractors quickly comply with…

Aesopian’s Episode 2 – Streamlining SEO Content Production Featuring Raj Khera Of Make Media

By Hunter Nelson | January 24, 2025

In this episode of the “Aesopians” podcast, we’re joined by Raj Khera, a serial entrepreneur and the founder of Make Media, to discuss how small businesses can transform their approach to content creation. Raj shares his journey of building and selling three successful companies and how his passion for entrepreneurship and the rise of AI…

The Aesopian's episode 1 featured image

Aesopians Episode 1 – Azure Cloud For MSPs

By Hunter Nelson | January 17, 2025

In the debut episode of Aesopian’s Podcast, host Hunter Nelson sits down with Matt Hache, an infrastructure consultant at PAX8 and founder of Neon Cobra, to explore how Managed Service Providers (MSPs) can harness Azure cloud technology to modernize their businesses and unlock growth. This conversation is packed with actionable strategies and expert advice, making…

leveraging ai for better marketing results ft img

9 Ways To Leverage AI To Deliver Better ROI On Your Marketing Spend

By Hunter Nelson | January 10, 2025

At Tortoise and Hare, we understand the challenges mid-market technology businesses face when it comes to generating leads and maximizing marketing budgets. That’s why we’ve embraced cutting-edge AI tools to amplify our services, allowing us to create smarter, faster, and more impactful campaigns. AI isn’t just a trendy buzzword—it’s transforming how we work. By automating…

msp lead magnets featured image graphic

Lead Magnets – What MSPs Need to Know

By Hunter Nelson | December 30, 2024

Introduction What if we told you that only 20% of potential leads are ready to call or fill out a form today? The remaining 80% represent long-term opportunities that most MSPs are missing out on. This means a large portion of your website visitors could be slipping through the cracks if you’re not leveraging lead…

dc msp lead gen case study ft img

Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP

By Hunter Nelson | December 9, 2024

In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…

microsoft loop marketing opportunity for msps ft img

Microsoft Loop Presents Marketing Opportunity For MSPs

By Hunter Nelson | November 6, 2024

Introduction Microsoft Loop, a recent addition to the Microsoft 365 suite, is already creating buzz in the tech community, and for a good reason. With its native integration into widely used applications like Outlook, Loop has the potential to transform daily workflows and communication, especially for teams needing real-time collaboration. For MSPs, this new tool…

choosing a domain property in google search console

Granting Access To Google Search Console

By Hunter Nelson | September 14, 2024

In this post we’ll show a brief overview of how to grant access to Google Search Console to a 3rd party marketing provider. What Is Google Search Console? Google Search Console is a product that allows you to get visibility into the search engine performance of your website as Google sees it. It allows you…

Granting Access To Google Tag Manager

By Hunter Nelson | September 6, 2024

In this post we provide you with a brief overview of Google Tag Manager and show you how to grant us access to the platform as a 3rd party marketing partner so that we may administer the account on your behalf. What Is Google Tag Manager? Google Tag Manager is a tag management platform. Google…

granting access to ga4

Granting Access To GA4

By Hunter Nelson | September 6, 2024

In this post we will provide a brief overview of Google Analytics 4 (GA4) and show you how to grant access to a 3rd party marketing partner. What Is Google Analytics 4 (GA4)? Google analytics 4 or GA4 is the core web analytics platform that we use to measure your website traffic and analyze performance.…

msp marketing agency hiring guide ft img

The Ultimate Guide to Hiring an MSP Marketing Agency

By Hunter Nelson | August 22, 2024

Are you one of the many MSPs struggling to attract new clients consistently? According to research conducted by MSP Dojo, a leading MSP sales consulting firm, approximately 85% of MSPs generate fewer than 10 net new sales calls per year. This alarming figure highlights a widespread challenge in the industry: many MSPs are missing out…

best msp sales consultants ft img

The Best MSP Sales Consultants: Increase Your Close Rates With These Options

By Hunter Nelson | August 19, 2024

Is your MSP’s growth stalling despite your best efforts? Are your sales numbers not where they should be, even with a solid team and a great product offering? If so, it might be time to bring in the experts. Many MSPs struggle to scale their sales efforts due to the complexity of the IT services…

msp seo strategies ft img

5 SEO Strategies for MSPs to Turbocharge Revenue Growth

By Hunter Nelson | August 12, 2024

Search engine optimization (SEO) is one of the most powerful tools in your marketing arsenal. For managed service providers (MSPs), developing a strong SEO strategy can mean the difference between blending into the background and standing out in a crowded market. The right SEO strategies for MSPs can not only enhance your online visibility, but…

case study msp organic traffic spurred by ppc ft img

Case Study: MSP Organic Traffic Spurred By PPC

By Hunter Nelson | August 11, 2024

One historically contentious topic in the online marketing space is whether or not advertising is required for success in SEO. Does buying traffic from Google Advertising efforts directly influence whether or not your website ranks organically? That question has historically been tough to answer because the influence is rarely measurable directly and conclusively. Often time…

top white label msp content providers ft img

Top MSP White Label Content Providers

By Hunter Nelson | August 6, 2024

Are you struggling to keep your content pipeline filled with high-quality material that truly resonates with your target audience? You’re not alone. Managed IT service providers (MSPs) often face the daunting challenge of consistently producing engaging, informative content to attract and retain clients. Fortunately, there’s a solution: white label content providers. In this post, we’ll…

msp website optimization ft img

The Ultimate Guide To MSP Website Optimization

By Hunter Nelson | July 28, 2024

A well-optimized website is essential for Managed Service Providers (MSPs) looking to scale their business, attract more leads, and achieve a lucrative exit. A lot of MSPs check a few boxes, but as I always like to say, “digital marketing is a game of inches”. Improving your website just that one little extra incremental bit…

msp retargeting ads ft img

What MSPs Should Know About Retargeting: Turning Window Shoppers into Revenue

By Hunter Nelson | July 22, 2024

As a managed IT service provider (MSP) looking to scale your revenue and eventually sell your business at a premium, you need a robust marketing strategy. One often overlooked but highly effective tactic is retargeting. If you’ve dabbled in digital marketing, you’ve likely heard of retargeting, but do you know how to leverage it to…

tnhs helps msp improve ux optimize website case study ft img

Case Study: TNHS Helps MSP Improve UX, Optimize Website

By Hunter Nelson | June 27, 2024

In this case, study we’ll be talking about how TNHS helped a Philadelphia managed IT company improve the user experiences on their website, optimize their site’s core landing pages, build new backlinks, and triple their search impressions in one month and generate multiple organic leads via SEO in their first 3 months of signing on.…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.