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Author Page: David Walter

About David Walter

David Walter

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients. He has 17 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is Stratospheric Lead Generations Secrets.

Latest Posts by David Walter

IT Marketing Strategy: Customer Segmentation

Uncategorized | November 20, 2019

One of the keys to successful IT marketing is getting to know your customers better. One of the best ways to understand your clients better is through customer segmentation. The use of customer segmentation allows you to divide your customers into various groups to better meet their individual needs. Customer segmentation includes three distinct classifications […]

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MSP Company Strategies to Help You Build and Retain Strong Client Relations

MSP Company | June 14, 2019

An MSP company that listens carefully to client needs will have more success in providing solutions for them. You want to have a strong rapport with clients that is maintained perpetually, and this won’t happen on its own.    Taking Appropriate Action  There’s a lot you need to do in order to see the best results in […]

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IT Marketing Strategies to Expand Rates of Conversion

IT Marketing | February 7, 2019

Your IT marketing strategy needs to lead to a statistically significant, regular level of conversion increase. As a business in technology, you need to be ahead of the tech curve, and that requires continual financial expansion over time. Following are a few strategies to help you increase the effectiveness of marketing through conversion expansion:    Web […]

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IT Marketing: 3 Primary Rules in Educating Buyers

IT Marketing | August 1, 2018

Your IT marketing campaign should educate potential clients to help them make informed decisions. This is easier to say than do. Following are three pillars of education to help you do this:   Ensure information is easy to find Expedite education of buyers from beginning to end Make what you do and how you do it readily […]

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We Control the IT Marketing Keyword Racket In this Town!

IT Marketing
IT Marketing | November 3, 2017

On Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO […]

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The IT General Needs Battle Reports; But Has No Marketing Army?

IT marketing
IT Marketing | October 16, 2017

Imagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should […]

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MSPs, Get Top Ranked in a Flash with our Marketing System!

MSP Marketing
MSP Marketing | October 13, 2017

When it comes to MSPs marketing online, most know that getting their website top ranked is like riding a slow boat to China. In fact, this knowledge is one of the major reason most IT companies are standing on the sidelines of the digital marketing game. For the patient Tech providers this makes it a […]

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Don’t Allow a Guarantee to Lure You into a MSP Marketing Trap!

MSP marketing
MSP Marketing | September 11, 2017

In the hilarious movie Tommy Boy, Tommy Callahan played by Chris Farley tries to sell his companies auto parts against a competitor that has a guarantee on the box. He first attempts to explain why his customers don’t need a guarantee were extremely funny and total failures. However, towards the end of the movie Tommy […]

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Why Your MSP Business Needs a Strategic IT Marketing Plan

IT Marketing
IT Marketing | September 1, 2017

As an MSP, you have a great opportunity to improve your fortunes by engaging on an effective IT marketing campaign to generate leads and boost sales. However, without a plan, your efforts could go down the drain, wasting your time and money. A strategic marketing plan can be the difference between profitability and loss. It […]

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Jump-start Your MSP Marketing with Innovative Blog Posts

MSP Marketing
MSP Marketing | August 31, 2017

Remember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than […]

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