3 Ways to Write a Winning PR Pitch for Your MSP Business
Increasing your MSP business visibility is one of the main keys to success. Understanding how to create a winning PR pitch is an excellent way to help your IT company stand out from the rest of the competition. A successful PR pitch is easy to understand and can allow you to reach a wide range of potential clients.
Here are three simple tips to help you create a winning PR pitch for your IT company:
Introduce Yourself
The first step in writing a successful PR pitch is to introduce yourself. You can introduce your company by discussing your expertise, personal experiences, and educational background. Taking the time to create a personal touch is a great way to differentiate your company from others and make your story come alive.
Focus on Context
Another tip for a successful PR pitch is to focus on context. Opening your MSP business is great, but opening an MSP company to focus on the needs of legal firms is even better. Showing ways that your IT company is unique is a great way to stand out from the crowd and make a lasting impression. Highlighting key features that makes your company unique is essential in helping you attain long-term success.
Understand the News Cycle
Always remaining aware of the news cycle is important in helping you create a winning PR pitch. For example, your pitch may focus on the importance of cybersecurity in response to a large data breach gaining headlines on the news. Understanding how to take advantage of the news cycle will help you maximize the effectiveness of your PR pitch.
Writing a successful PR pitch is essential to the success of your MSP business. Following these simple-yet-useful tips are a great way to make a significant impact on crafting a PR pitch. The IT world is always competitive, and learning how to utilize a PR pitch can help your business rise above the competition and reach higher levels of success in today’s workplace.
About The Author
Bill Hogan
Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks.
In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals.
In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses
A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast.
Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners.
Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way.
Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.
This entry was posted on Friday, November 22nd, 2019 at 7:00 pm and is filed under MSP Business. You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
Call Now to Get Started!
Get your MSP company website top-ranked with our proven SEO services!