MSP Marketing Tips to Optimize Copywriting for Better Email Conversion
In your MSP marketing, you need to produce content that is easy to interact with. Whatever you send out to potential clients should be something they can interface with easily.
Tips to Increase Copywriting Effectiveness
The copy you produce for your emails should be engaging, appropriate, authoritative, accurate, optimized, and calibrated toward those who you’re targeting. Consider these tips:
Draft Potential Emails Multiple Times
MSP marketing emails shouldn’t just be thrown together haphazardly as swiftly as you can finish them. Take your time. Approach them from multiple angles. If you’ve got a template you use for high-profile clients and a profile you use for those of lesser priority, have multiple versions of each template.
You may send one email primarily over others, but then again, there may be occasions to send multiple versions of these emails to different clients. Some will be more effective than others.
Length Is Not As Important As Relevant Content
A long email full of good, value-rich, optimized and targeted content has a high likelihood of being read by the recipient regardless of length. A short email with nothing of value won’t be read even though it isn’t that long. You’ve got to go with quality, regardless of quantity. Put substance over style, then add the “style” in later.
Optimize So Content Pertains Directly to Recipients, Use Effective CTAs
Are you more likely to read a generalized email or one that calls you by name and addresses a problem you regularly contend with? Obviously, the latter. In order to see such an outcome, define clients by categories and send out appropriate emails with optimized CTAs (Calls To Action) that fit.
Conversion-Primed Email Outreach
MSP marketing emails will likely engage more readers if they have personalized outreach with optimized CTAs. Infuse all email outreach with legitimate value in terms of content and design multiple copies of prospective emails. Carefully optimizing email outreach should yield increased conversion.
About The Author
Bill Hogan
Bill Hogan is President of Partners Plus. A fast growing
IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks.
In 1991 he formed Partners Plus, Inc., to provide
managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals.
In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses
A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast.
Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners.
Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to
IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your
IT services in Delaware that way.
Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the
Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.
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