Co-Opting the Subconscious in Managed Services Marketing
You need to co-opt subconscious and archetypical aspects of the human psyche into managed services marketing for increased ROI in advertisement. There are right and wrong ways to do this.
Effective Ways to Co-Opt the Subconscious
Don’t use fear tactics, don’t lie, don’t entice, don’t play into negative personality traits of human beings. Rather, play to the core needs people may not even realize drive them. Consider these tactics:
Provide Certainty of Outcome
Your managed services marketing campaign needs to answer the problem of a prospective client’s pain points with objective, certain outcomes that solve the problem in a straightforward way, and even demonstrate prospective cost-reduction or productivity enhancement.
People seek to be certain, and the world isn’t. When you can provide a feeling of certainty, this is subconsciously comforting, and apt to facilitate conversion.
Communicate Belonging to Prospects
Make your prospective clients feel as though your products or services make them part of a venerated group. You can do this by showing reviews of top-tier clients in whose social circle a prospective client may want to be.
Find ways of making clients feel like they’re part of an “in” crowd and that you understand where they presently are in their business. Recognize the group to which they presently belong.
Recognition, Individuality, Power, and Self-Development
Clients like to be recognized for what they face, who they are, what they need, what they’re good at, and for their intelligence. They also want to be seen individually, because each client certainly has idiosyncrasies that are unique.
Clients want to be empowered as well, and they want to feel as though what you do for them will help develop their brand. These things aren’t often consciously expressed, but they can be subconsciously co-opted into conversion.
Pacifying Subconscious Desire Expands Client Conversion
A managed services marketing strategy which recognizes clients on an individual level, empowers them toward self-development, communicates belonging, and provides certainty of outcome will effectively co-opt subconscious drives.