MSP Marketing Tips to Make Email Marketing More Successful
Your MSP marketing can benefit from techniques informed by the numbers. Working with SEO organizations which specialize in helping MSPs can help you find the best balance.
Something that’s been shown to be especially considerable is an email marketing campaign. However, you can’t just send out a conglomeration of group emails without careful preparation. Following are several tips to help you most effectively utilize email marketing techniques:
Design Content That Is Appropriately Concise
Don’t beat around the bush; get to the point and make it relevant. It’s best to have emails designed for specific readers and to give them valuable information which draws them into consideration or pursuit of your MSP.
Hone your value statement to greatest effectiveness, and back it up with solid numbers matching your demographic. You might start with a lead’s name, include some small personal detail, then give them a hypothetical saving and show the math.
Simplicity of Layout
Smartphones, desktops, tablets, laptops, flat-screen TVs–people use a lot of media to interface with the web and check their email today. You want your content easy to ingest regardless of media.
Your MSP marketing team needs to put together emails and the like which are prepared for success in terms of layout and design. Flashy graphics and risky techniques tend to be less effective than they are annoying.
Fonts, CTAs, and Testing It Out
Don’t have fonts that are too busy. A readable, professional text is key. Ensure colors are dark on a light background, and you’ve got headlines between 14 and 22 in terms of font size.
Times New Roman and Arial are commonly used fonts that may match your purposes. Test fonts on varying devices, and don’t forget the call-to-action (CTA).
Hitting Marketing Targets
You need to use multiple outreach techniques in your MSP marketing to be successful. Proper font, CTAs, testing, layout, and concise writing are all key.
About The Author
Bill Hogan
Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks.
In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals.
In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses
A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast.
Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners.
Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way.
Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.
This entry was posted on Saturday, January 5th, 2019 at 6:48 pm and is filed under MSP Marketing. You can follow any responses to this entry through the RSS 2.0 feed.
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