Managed Services Marketing Review Strategies
Your managed services marketing profile will require protocols pertaining to reviews. You’ll want to respond the right way in order to counter-balance bad reviews, encourage good ones, and acquire more reviews as necessary. The three primary perspectives you’ll need to design response protocols for in this regard include:
1. Little or No Reviews
Your managed services marketing will encounter times when few reviews manifest. If you’re a newer operation, sometimes you’ll have to start from scratch. It’s actually going to be worse, for most people, to have no reviews.
Negative reviews are impacting, but at least they show you’re providing service. If you’ve got no reviews, contact satisfied clientele with a pre-written review from their perspective and ask if they would mind you posting it on their behalf. Additionally, provide incentives for clients who give you reviews. Remember, bad reviews are better than no reviews.
2. Negative Reviews
Did you know that just three negative reviews can cost you 59% of potential sales? When you do get negative reviews, you want to jump on top of them.
Thank the negative reviewer for taking time to impart their opinion. Offer solutions. Be real. If there’s an actual issue, acknowledge it (as well as steps that will be taken to fix it), be consistent, be positive, and never lose your cool.
3. Positive Reviews
When you’ve got positive reviews, likewise be thankful. Perhaps offer some initial positive reviewers incentives and ensure that you post those reviews wherever you can.
Additionally, remember your positive reviewers and ensure you keep them happy. Such clients are more likely to buy additional services from you in the future. Proper management at this stage can make a real advocate of them.
Reviewing Your Review Strategy
You should carefully examine your existing managed services marketing strategies pertaining to review. Encourage reviews if you don’t have them, respond rightly when negative reviews hit, and properly encourage those reviews which are positive, posting them across the web. Such review management strategies invite new clientele.
About The Author
Scott Anderton
Mr. Anderton is the managing partner of an
IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best
IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the
6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US.
Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology.
Mr. Anderton has more than 25 years of business and
Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering.
Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal.
In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution.
Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the
website.
This entry was posted on Wednesday, December 5th, 2018 at 7:23 pm and is filed under
MSP Services. You can follow any responses to this entry through the
RSS 2.0 feed.
Both comments and pings are currently closed.
