Your IT marketing campaign must contend with prospects that are busy and value personal time highly. Technology has further fractured attention spans such that Time magazine felt like printing an article likening human attention spans to something below the ability of goldfish was accurate.
Well, brevity is the soul of wit, and you must respect that in outbound marketing. Following are ways to condense and render effective your pitches such that prospects are interested in hearing you out, and perhaps even converting:
Winging It Is Only for Exceptionally-Skilled Closers
IT marketing pitches can be “winged”–delivered off of the cuff. But you should not, unless you’ve got the highest closure rate of the team. It’s like music, stand-up comedy, boxing, hockey, or painting. Unless you’ve done it long enough, and successfully enough, winging it will undermine you. Avoid winging it. Know what you’re going to say, how to say it, and who you’re going to say it to.
Vagueness Is a Cardinal Sin in Pitches
Specific numbers related to specific clients are key. Specific costs, specific results, specific timeframes, specific case studies, and specific reviews–these things can sell your client. Check out this pitch: “We can save you over $100k a year, and have done so for 80 percent of similarly-situated clients through cloud computing and managed services reducing downtime, breaches, security issues, and employee error.” That’s a considerable pitch–an example, not a real one. But structure yours accordingly.
Remember the Value of Practice
Once you’ve got the facts necessary for the most effective pitch put into order, your next step is practicing the pitch. Do it in the mirror. Memorize it. Try it on coworkers, friends, and family. Learn how to do the pitch while riding a bike or jogging. Practice.
Successful Pitches
An IT marketing campaign informed by prepared, practiced, specific pitches has a higher likelihood of converting target prospects. Consider existing pitches, enhance them; there’s always room for improvement.
About The Author
Jason Simons
Jason and his brother, Daniel Simons own and operate the 36 year-old managed services company in San Antonio, Houston and Austin. ICS is a second-generation company specializing in managed IT services company in San AntonioManaged IT Services, VoIP, Video and Cabling for businesses. Jason grew up in the technology sector working summers and weekends doing everything from cabling to installing phone systems and data networks. In 1997, Jason graduated from Texas A&M University with a Business Degree in Management. From there, he began working in at the IT Support Houston location for ICS as the Operations Manager, then the Sales Manager, the Branch Manager and in 2008 became a 50% owner and partner with Daniel Simons.
Jason specializes in IT services that allow Houston businesses to operate more efficiently, effectively and in a secure manner. Jason is a business owner that understands how to leverage IT services to improve your San Antonio organization and is not just an IT consulting technician who is attempting to operate a business..
Jason and Daniel have a profound focus on customer service with the pride of a second-generation family owned business. With IT Support offices in San Antonio, Houston and Austin, the ICS team is positioned to provide the highest level of IT and VoIP services to your organization. Jason is passionate about implementing their core values to build one of the Leading IT companies in Houston and San Antonio ! To find out more about our Services in San Antonio or Houston please visit our website
This entry was posted on Tuesday, November 13th, 2018 at 11:10 pm and is filed under IT Marketing. You can follow any responses to this entry through the RSS 2.0 feed.
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