Incorporating Competitor Analysis in Your MSP Marketing Strategy

MSP marketing can be costly, but you can see the necessary ROI you need to justify both it and your business. You should, in fact, expect to see a certain level of upsells, conversions, and lead generations. How much you see will depend on how carefully you cultivate your strategy. Factors to consider include the following: 

Knowing the Market Intimately 

What kind of market share are your competitors working with? Figuring this out means figuring out what the overall market share of your locality is, how many competitors there are, where the overlap is, and what opportunities you’ve really got at your behest.  

When it comes to MSP marketing, you have to be advised pertaining to whether high or low-cost providers represent competitors, or some combination of both. You’ll need to know the pain points of your niche audience and how you can best address them. Additionally, figure out how competitors are pricing things, distributing services or products, and what distinguishes them from other competitors. 

Determining Competitor Selling Techniques 

Your competitors will have a sales process. This will result in sales at a certain level, which you may want to attain to depending on your MSP’s size. You can look at their turnover year-to-year and month-to-month to likewise inform your objectives. You’ll also want to see whether they have a competitive advantage, and what that is. Know how they discount things, as well, so you can compete.  

Figuring Out the Sort of Marketing Competitors Employ 

What kind of marketing are they bringing to the table? Are they using blogs? Do their blogs have infographics, text, animation, or video elements? Are their online materials available across multiple diverse platforms? Do they provide data to buyers? Figure out what competitors are providing prospects in terms of marketing. 

Enhanced Marketing Strategy  

Your MSP marketing is effective when your departments seek to know the market intimately, understand competitor techniques in terms of sales and marketing, and apply lessons learned to operations going forward.  

About The Author

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.