Several Ways to Boost IT Marketing Efficiency
IT marketing can easily procrastinate behind a veneer of perfectionism. You put off doing something important because conditions aren’t quite right. Well, sometimes, this will be a legitimate reason to delay. Other times, it won’t.
The following are ideas to help you maintain forward marketing momentum even when it’s hard to see if a given outcome will develop. Yes, sometimes you do have to wait and go down other outreach avenues. But sometimes, you’re just fooling yourself. When you’re in a pickle, consider these techniques:
Low-Risk Experimentation
IT marketing needs to exploit social media avenues like Twitter, but there are going to be techniques which work better than others. You want marketing professionals on your team continuously working to find the best means of reaching prospects and drawing them in. You might offer a discount for retweeting a relevant post, as an example. If you’re a business with a few thousand followers, and you’ve got a good enough offer, you will likely see a few hundred retweets. From there, work with internal staff, informing them to share the link as well. This opens it up to their network. Also, share on Facebook, Instagram, and LinkedIn. As you experiment with such techniques, keep close numbers and go with the choices that work.
Re-Circulation of Existing Content
Just because you’ve used something doesn’t mean you’ve used it up. Work with content producers to develop “evergreen” content— that is: information which is perpetually relevant. Not all content can be this way; technology is always changing. Some content will be continuously reusable, though. So, put it on a re-circulation schedule.
Customize Your Twitter Backgrounds
This may not seem like a big deal, but there is a lot of “advertising” space on the background of your Twitter account. The right picture can communicate volumes and additionally makes your page easier to recognize.
IT marketing which maximizes utility of profile space on social media, recirculates good content, and experiments properly will see a positive spike in marketing effectiveness.
About The Author
Bill Hogan
Bill Hogan is President of Partners Plus. A fast growing
IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks.
In 1991 he formed Partners Plus, Inc., to provide
managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals.
In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses
A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast.
Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners.
Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to
IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your
IT services in Delaware that way.
Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the
Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.
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