Understanding Competitors and How to Improve Your IT Marketing

Your IT marketing stands to inform itself effectively based on observation of the market, competitors, and your target clientele. There are always going to be areas where you can improve. Competitors will be better than you at some things, worse at others. What you want to do is figure out where you’ve got an advantage and emphasize that such that your disadvantages can be overcome by increased profit over time. Following are several things you can do to help you outperform competitors: 

• Online visibility and reputation
• Better relationship building
• Improved technology

Online Visibility and Reputation 

Your IT marketing will have a digital profile over the web. The more visible you are, the greater your outreach. But if your reputation isn’t good, this could end up undermining you. Consider competitors that have greater visibility but may not be as successful as you. Why? Well, you may find clients don’t like the products or services they provide by reading reviews. You want visibility, but just as important as visibility in the long-run is overall reputation. The best way to build reputation is to be straightforward, honest, and legitimately reputable. 

Better Relationship Building 

Every client with whom you work is someone you’re in a relationship with. Any relationship takes work–there’s give and take. You need to be in a good relationship with clients. One of the best ways to do that is to listen to what they say and respond to sentiments in ways which are operationally viable. 

Improved Technology 

Technology is always on the march. Sometimes, you’re in a place where your only real hope is going to be upgrading your products and services ahead of other MSPs. Always be improving tech provisions as an MSP, and even if competitors outperform you, you stand to be in a place they can’t. 

Better Operations 

If your IT marketing is focused on improved technology, facilitating relationships, and focused both upon relationship and visibility on the web, it will likely increase your MSP’s competitive profile in the market. Consider your own operations and determine where such fixes are most effective.   

About The Author

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.