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IT Marketing | May 16, 2018

Your IT Marketing Should Target Prospects with Data Integration Problems

IT MarketingData integration can be a lengthy and sophisticated process from the perspective of a client. Most organizations have large amounts of data that require proper integration but an incompetent IT provider can jeopardize this process. Without integration, data can be rendered useless. The last thing any business wants is an IT support mechanism that can’t satisfy their information needs in the context of data integration and subsequently, effective decision-making. What is the use of IT company who can’t integrate data appropriately and on time? These are the types of clients that your IT marketing should target.

It’s not a unusual problem when a company is having problems with their current IT provider in creating the right data infrastructure for decision-making and other processes.  A wrong or infeasible data infrastructure can impede their business’ competitiveness especially if competitors use predictive analytics to forestall consumer behavior. The right way to target these prospects is to demonstrate and inform about the best data solutions for their business, as an erroneous data infrastructure can lead to poor decision-making and you may eventually lose most of their customers, if not all of them.

How to Get Prospects to Actualize Better Data Integration

Most companies desire to move towards a more feasible data integration process; the big question is how will they get there. Moving a client towards better data integration requires them to first agree to upgrading their technology stack capacity. Making decisions based on incomplete or erroneous information provided by their existing IT support can lead them down the wrong path. They need an information system constituting a database with data in different categories depending on their purpose. They may also want servers that can avail the right processed data to all authorized personnel for efficient and proper decision-making. Their Current IT provider may have some basic knowledge on data processing but and in house provider will find data integration quite difficult. The success of your IT marketing employee depends extensively on demonstrating proper data integration and getting potential clients to realize they may have no alternative but to hire you on to assist.

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