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MSP Marketing | May 15, 2018

Is Your MSP Marketing to Small Businesses?

MSp MarketingIT services have become an integral part of conducting business regardless of the industry of operation. Almost all factories, offices, stores and warehouses depend on computers to communicate with customers, process orders and advertise products and services. All these depend on efficient and reliable infrastructure. Therefore, it is prudent for you MSP company to consider marketing to small businesses. Here are the major reasons why small businesses need your managed IT services:

Staying Productive

Small businesses that try to solve their operational problems without expert interference end up slowing down their productivity in the long run. For this reason, small businesses, are starting to consider hiring a dedicated IT services provider that can focus on the productivity of their business. A dedicated managed services provider will ensure that their computers run properly allowing them to conduct their business operations without worrying about low productivity in case something breaks.

Professional Consultation

Small businesses that invest in managed IT services are more likely to thrive compared to those that don’t. IT solutions for hardware, computer software, cloud storage, and VoIP can prove difficult to understand. For this reason, small business is starting to awake to the reality that professional consultation is the best way to go for their business. Your MSP Business keeps up with the changing technology, thus, you understand the ins and outs of the game. Your professional consultation can help small business reach their highest potential. Therefore, your MSP company should seriously consider marketing to small businesses again!


For small businesses to thrive, security should be their priority. Hackers are very much aware that small businesses don’t impose severe security measures. Usually, this is either due to lack of knowledge or the assumption that the cost of protection is too high. In case their server makes it onto a randomly-generate list, the resulting damage can be very extensive. Regardless of a business’s size, being up-to-date with some of the latest security measures is becoming a top priority. Small companies are realizing that it’s almost impossible to keep up with the latest security measures, that’s why small businesses need managed IT services. If you MSP company begins marketing to small business you will improve the productivity of small business.

Customized Managed IT Services

All companies are not the same; thus, IT support requirements inevitably vary. When your MSP company starts marketing to small business it important that you are flexible, experienced, and have the expertise to customize their services to meet their needs. During the marketing process make sure the discover whether they need 3rd party software support, 24/7 access to a professional, remote installations, or regular security, this way you can customize a solution that meets a small businesses specific needs.

Predictable Spending

Your MSP company should be marketing your IT services and package them at a flat-rate. This means that small businesses can easily plan their spending. With comprehensive plans and transparent pricing, it is easy for your marketing to be effective at adding new small business customers. You will be adding value in your community of small business by helping them stop worrying about unexpected costs or fluctuating fees. Your efforts will help keep these small businesses protected and increase their productive which will help everyone in your community!

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