Explaining Risk Universe and Defending Their Business with IT Marketing
There are certain IT security practices that you need explain that business owners should always try to follow. Unless they are experienced with it however, it’s just going to be gibberish to them. Unfortunately, it’s imperative they understand all this information in detail and know it inside out so that they can correctly adopt it for their company and help you secure their network, data, and everything else.
Know the Risks
One of the the first thing that you want to do when your IT marketing representative is meeting a new client is get them to understand all the risks that are out there. Think of it as an exercise that’s going to allow you to come up with their risk universe. That risk universe should contain all the potential hazards that their company may face.
Once you have all these dangers established as part of their risk universe, it’s time for your IT marketing Agent to work with your potential client to figure out which ones they are going to focus on. Where are the major problem areas or concern spots that keep you up at night?
Come Up with Response Plans
Another best practice that your IT marketing agents should adopt is to have response plans on hand. Say they have a server that has a lot of sensitive information in it. That server is hacked, and they have a data breach. What’s the response plan to find out what data was lost and what actions can be taken to mitigate the impact on your customers and your company? Having these types of plans on hand in the initial meeting with a new client is going to demonstrate the effectiveness of your company.
Insurance
Insurance is another thing that clients want to consider very strongly. The market for cyber insurance has never been bigger, and it’s because companies are constantly trying to protect their data and assets. Your client will be liable to their customers if a hacker gets behind their firewall, onto their server, and steals a whole slew of sensitive data. Is that their fault? It’s not any more their fault than an accident that brings down their business office. Insurance in the cyber arena can help cover just that.
About The Author
Bill Hogan
Bill Hogan is President of Partners Plus. A fast growing
IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks.
In 1991 he formed Partners Plus, Inc., to provide
managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals.
In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses
A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast.
Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners.
Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to
IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your
IT services in Delaware that way.
Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the
Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.
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