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IT Marketing | May 23, 2018

Explaining Risk Universe and Defending Their Business with IT Marketing

IT MarketingThere are certain IT security practices that you need explain that business owners should always try to follow. Unless they are experienced with it however, it’s just going to be gibberish to them. Unfortunately, it’s imperative they understand all this information in detail and know it inside out so that they can correctly adopt it for their company and help you secure their network, data, and everything else.

Know the Risks

One of the the first thing that you want to do when your IT marketing representative is meeting a new client is get them to understand all the risks that are out there. Think of it as an exercise that’s going to allow you to come up with their risk universe. That risk universe should contain all the potential hazards that their company may face.  

Once you have all these dangers established as part of their risk universe, it’s time for your IT marketing Agent to work with your potential client to figure out which ones they are going to focus on. Where are the major problem areas or concern spots that keep you up at night?

Come Up with Response Plans

Another best practice that your IT marketing agents should adopt is to have response plans on hand. Say they have a server that has a lot of sensitive information in it. That server is hacked, and they have a data breach. What’s the response plan to find out what data was lost and what actions can be taken to mitigate the impact on your customers and your company? Having these types of plans on hand in the initial meeting with a new client is going to demonstrate the effectiveness of your company.


Insurance is another thing that clients want to consider very strongly. The market for cyber insurance has never been bigger, and it’s because companies are constantly trying to protect their data and assets. Your client will be liable to their customers if a hacker gets behind their firewall, onto their server, and steals a whole slew of sensitive data. Is that their fault? It’s not any more their fault than an accident that brings down their business office. Insurance in the cyber arena can help cover just that.

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