Why Your MSP Business Needs a Strategic IT Marketing Plan
As an MSP, you have a great opportunity to improve your fortunes by engaging on an effective IT marketing campaign to generate leads and boost sales. However, without a plan, your efforts could go down the drain, wasting your time and money. A strategic marketing plan can be the difference between profitability and loss. It will benefit you to understand what it entails and subsequently know how to capitalize on it to improve your business.
Why You Should Have a Strategic Plan
A clearly crafted marketing strategy should be able to enhance the capacity of your business to increase leads and their quality— as well as your ability— to convert the leads into business. The response rate of your campaigns will increase with a solid plan.
A strategic marketing plan is a tactical tool that you can utilize to make your business visible to those who matter the most: your customers. You will put your marketing ideas on a strategic plan to have clearly defined goals and indicate exactly how you will do it. Your strategic plan should include whether you will employ advertising and other marketing devices. Today, most marketing campaigns are incomplete without leveraging social media, search engine optimization (SEO), content generation, and email campaigns. These techniques will help you announce your products and services to your audience. You can inform them about the kind of industry that your business is involved in and the benefits they would get from doing business with you.
With a strategic plan, your marketing will focus on the wider audience rather than sales, as you will direct your resources for long-term measurable investment. Your plan may indicate the tracking tools that you will use to trace your key performance indicators. These metrics would indicate the number of online users who read your blog, click links, and open your emails. Therefore, you will determine which strategies are effective and which ones are not.
Your strategic plan will make your sales and marketing efforts more effective by aligning them to each other. Your plan can show how your sales endeavors can be coordinated with your marketing message. As a result, your IT marketing messages will be less ambiguous, which will enable your customers to develop greater trust in your campaigns. The synchronization will strengthen the sales and marketing blend and establish a consistent experience for present and future clients.
For most MSP businesses, it is difficult to generate new customers due to the rapidly changing technology linked to cloud and hosting facilities.
Many businesses pay dearly for failing to have a proper budget for their marketing campaigns. With strategic planning, your marketing efforts may be less costly. You can create a highly effective campaign even with a limited budget and adequate time.
Your strategic marketing plan is your most viable option for letting your customers know about your business and trust in your marketing message. Without a proper plan, you will not have a compass that will show you when your marketing efforts are going in the right direction.
You can build your own strategic plan to bolster your IT marketing endeavors or you could let a professional company like us at MSP SEO Factory do it for you. To learn more about how we can help you, contact us today.
About our Contributor
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range to IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions is San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, a IT Outsourcing Provider to small and medium-sized businesses in San Jose.