Do You Write an MSP Blog Like a Rapper?
Substance over Style
An MSP blog can’t afford to be like some rap ballad replete with ubiquitous profanity, made-up words, and self-aggrandizing. Rappers have an audience that is substantially diverse when compared against that which comprises your prospective clientele. Business owners, individuals, corporations, enterprises— these readers aren’t looking for a bunch of valueless sludge. They’re looking for actionable data. They’re looking to learn. They want to take some bit of knowledge garnered by reading through a blog during a lunch break, put that knowledge to work and save their company thousands.
For that to happen, a blog has to be created with an aim to educate at the very beginning. You must constantly provide useful information clients can read and put into action. Don’t just tell them what the cloud is and that your company provides it. Tell them exciting things, like the cloud’s relationship to Backup and Data Recovery (BDR), Desktop as a Service (DaaS), the Internet of Things (IoT), Bring Your Own Device (BYOD), and other things which make cloud computing one of the most innovative developments in twenty years.
Once you’ve told them about these exciting things, give your clients a breakdown. Perhaps use a hypothetical word problem with conservative figures as an example. Say a company has 1,000 devices which are annually maintained. The cost of their acquisition is about $500 per, the cost of their maintenance yearly is about $100 per, they typically don’t last more than three years. That means $300,000 is spent on these machines over three years in maintenance, $500,000 is spent in acquisition, and their use averages out to a little over $260,000 annually. Now, tell them how cloud computing can outsource a server, DaaS can ensure that remotely-working employees can access the same operational data regardless of their location, and BYOD can make it so that you don’t have to spend any money on devices. Well, at the very least, very little. Suddenly, you’ve shown your clients how they can substantially curtail operational expenses annually and in a sustainable way!
Retaining Clients Who Are Loyal and Trusting
That’s education. Three primary advantages of educating clients, rather than trying to trickle keywords through a contrived blog “rap,” include:
• Increased loyalty
• Trust/long-term relationships
• Client retention
An MSP blog that provides helpful information to customers make them brand-loyal. If you want a tangible illustration, consider “Binford” from the television show Home Improvement. This fictional tool line was based in actual tool companies who advertised by giving their clientele advice on what tools were right for what jobs and how to use them. Tim Allen used this as a means of satirizing things, but it wouldn’t have been very funny if Binford wasn’t based in reality. Customers are very loyal to products that inform them because customers, secondly, begin to trust in those products. When something works out and actual contact is made between individuals who work for a given company, that trust blossoms into a relationship. Loyal, trusting customers are more likely to be retained.
About our Contributor
My name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.
When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.
If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.
As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.