Brand Consistency, MSP Business, and DAM
Digital Asset Management
MSP business marketing solutions often benefit from consolidation. That is to say: if you’ve got a good number of resources you’re devoting toward a marketing strategy, you’re likely to have greater success should you categorize those resources for later use. This is what a digital asset management (DAM) system does.
Now, there are certainly going to be different kinds of DAMs. If you think of them networked together in a sort of asset pyramid, you can see how though some nodes are separate; they’re all part of the same cluster. One of the nodes in that cluster will be information pertaining to personnel acquisition in marketing. One will pertain to marketing strategies. One node will pertain to the marketing materials themselves, and one may have to do with publicly visible assets.
When it comes to publicly visible assets, you’re in effect speaking for the entire business with each bit of content. As such, you want those materials to have a consistently branded design and core. You want to be recognizable on a level that eventually becomes subconscious to clients.
Once you’ve made your brand consistent and design marketing materials with that consistency in mind, you’ll see your DAM grow continuously and eventually get to the point where you’ve got a veritable compendium of resources clients can peruse. Having so much useful information readily available in a format, like a blog, can be very valuable to existing and prospective clients. Especially if you’ve properly optimized that content so that it is easily found when searched, you’re likely to see an uptick in client acquisitions as well as lead generation.
Another advantage of a DAM has to do with maximizing effective marketing content. If your MSP business is going to get the most out of its blogs, then it will need to share them, publish them on guest blogs, re-post them, and ensure social media outlets are continuously updated with new materials— all of which being authored with great care to preserve consistency in brand representation. With a DAM system, you can categorize and store these writings for reference later. This allows you to get serious mileage out of blogs while at the same time making a greater digital impact and finding new clients.
When it comes to consistency, storing everything in a centralized location can help you apply quality control measures to that which you are creating. If you change the lettering scheme, the slogan, the logo, the coloring scheme, or any of a dozen minute factors describing your brand, you are likely to see losses in new acquisitions and leads.
People get used to things; they’re resistant to change. But it’s not just a personality or a mental thing; it’s also an aspect of human nature. Think of a person: did you meet them with a hat? How about a beard? If you met a guy with long hair, a hat, and a beard, and he shaved his head and came to you wearing sunglasses, would you recognize him? Brand recognition is the same, and so, consistency is paramount.
About our Contributor
Stephen Monk started Noverus Innovations Inc., an IT Services company serving the entire Sacramento area located in Roseville, California. Stephen started Noverus with a passion for using advanced technology to solve IT support business problems for small and medium companies in the Sacramento area. The company was started nearly six years ago with a focus on bringing state-of-the-art technology like, Backup and Disaster Recovery Solutions, fixed-fee managed services, IT outsourcing and cyber security.
Unlike many other managed IT services providers in the Sacramento area, Noverus take providing amazing customers services extremely seriously to the point of hiring people that understand how important customer service is and then teach their techs the technology skills needed.
Finally, Noverus has made a commitment to never fall behind on the technology curve so that they can always give their customers accurate managed services advice in Sacramento!