Boost Your MSP Business’ Online Visibility by Blogging
Today, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services.
Building Your Brand or ‘Personality’
Traditionally, you would build your brand awareness using TV and radio adverts, billboards, press events, trade shows, and direct mail campaigns. With online resources, you can take your business to a greater level than your competitors do. Story telling in a blog enables consumers to relate to your experiences and link it with your MSP business.
Reaching New Customers through SEO
Writing stories is similar to— yet different from— holding a verbal conversation. With a blog, you have to organize your thoughts to ensure it appeals to your target audience. You must capture their attention and position it for easy visibility on Google and other search engines.
Lead Generation and Indirect Sales
A blog is an awesome way of getting your clients to commit to a prior marketing campaign. You can include a call to action in your story. When your customers read a special report in your blog, you could have them leave contact information, consequently providing a means for generating leads for your marketing strategy.
People will be drawn to your writing as long as you have a good story to tell. Your distinctive style will sell it to the readers and they might start to gain trust in your expertise. Potential clients could ask questions regarding the niche in which you specialize in writing. You could use the responses to your sales team’s advantage, as customers will see that you are committed to serving them.
If you are writing to boost your online sales, you must write strategically without wasting space and time. You can use a sidebar, for instance, to provide information alongside a story. You may even sell the space for advertisement if your stories attract a large, loyal following.
Gathering Feedback, Reviews, and Testimonials
The blog enables you to reach your audience in the most user-friendly manner. You can create an interactive website where you can describe your products to existing and potential clients. In return, your customers can give their feedback through reviews or responses to your stories. The two-way conversation enables you to get valuable ideas about your consumers’ preferences and things that need improvement.
In case your company does something wrong, you could use the blog to repair the damage. If the customers get your side of the story, they will find it easy to exonerate you and be willing to do business with you again.
About our Contributor
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range to IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions is San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, a IT Outsourcing Provider to small and medium-sized businesses in San Jose.