You need Gorilla-Sized ideas to be successful with Managed Services Marketing
“Gorilla” Warfare in Marketing
Managed services marketing plans need ideas the size of a gorilla. A gorilla is big, strong, majestic, frightening, intriguing, and watchable. A gorilla idea would be an idea with these qualities. But there is a “guerrilla” nature to such ideas which makes them hard to come by. These guerrilla gorillas can be hiding in the nutrition facts label on the back of your water bottle, but if you don’t know where to look, they will grunt and fight among themselves conceptually; but you’ll never hear their battle cries. If you really want to be effective in marketing, you’ve got to see gorilla-sized ideas everywhere, because it’s not just about the strength of the idea— it’s about exceptional ideas continuously used.
Content marketing online requires continual input. You must always be publishing new blog posts, articles, updates, and commentary on writings similar to your business’s core. In a word, you must be a “presence” online. Being an online presence requires not just one gorilla idea, but an army of them loping across the digital battlefields snatching brains through the eyes of prospective customers and dragging them along for the ride. Quite a word-picture, isn’t it? Well, let’s parse through it a little deeper.
The idea is wordplay, specifically that between “guerrilla” and “gorilla.” These words sound the same and provide fun tongue-in-cheek phrases for a prospective reader. Additionally, between the size of a successful idea and the difficulty in finding it, both words act as placeholders describing the reality. Another way to characterize the same thing would be hunting for Easter eggs. You may not see a single egg on the manicured lawn of your daily activity, but there are hundreds of them out there just waiting for you to find them and put them in your managed services marketing basket.
Look For Ideas Diligently
To find such ideas, look everywhere. On the back of water bottles, in movies, in conversations, in books, magazines, video games, street signs, and anywhere else you happen to be on a regular basis. You’re going to have great ideas come traipsing through your brain; the key is harnessing them. Once you’re in the practice of looking for guerrilla gorillas, it then becomes time to write them down. You might use the voice record function on your smartphone or you could carry around a notebook with you and jot down ideas as they come. Either way, it will take you several weeks to properly discipline yourself into idea recording, so get on that! To help stoke the fires of imagination, here are several suggestions from a list of writing prompts:
• A golden nugget found in the back yard…
• The silver lining in ugly situations like war…
• Fossils from space yield scientific breakthroughs…
• You turn a key in a lock in a door and you see…
From here, you relate the idea to your business. So, your backyard golden nugget may be a hidden production discovery, etc.
Using Professional Options
With all that being said, sometimes it’s best to find managed services marketing from professional groups like us at MSP SEO Factory. We offer educated, industry-specific knowledge pertaining to both content and the tech world. Contact us for online marketing solutions that are always fresh, big, and effective.
About the Contributor
David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients.
He has 16 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is ‘Stratospheric Marketing Secrets’. In Addition he is a regular guest blog contributor to MSP Business Insights, MSP Tech Blog and IT Marketing Pro.