Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?
Sales in the Fast Lane
IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy:
• Optimized web pages
• Rich content designed with the reader in mind
• Personalized content
• Marketing applications
For the last three years, content marketing has remained in the top 3 marketing trends. Additionally, this trend is expected to continue through 2017, and there’s even talk of a fourth content wave. Companies trying to figure out a way to overcome competition and expand ROI through top-ranking have facilitated understanding of human internet activity in large groups. This has happened almost organically.
The thing is you’ve got to have the knowledge to apply it, and when you do, you’ll pull out in front of competitors and into the lead of the tech race. Think of content marketing aptly applied as a kind of high-octane NOS (Nitrous Oxide System). To extend the analogy, the content marketing high-octane mixture could be distilled into:
• Original articles
• Guest blogs
• Google reviews
Your IT marketing plan needs to incorporate readable content that is original, applicable, and empathetic to your target audience. It must be posted on multiple blogs and there must be Google reviews of your products and services. Do that and you’ll have a dynamic edge to your content which will push you past the competition. It will be like turning the tables, and in a way, much more effective than trying to suss out their strategy and apply it. When it comes down to it, they likely won’t have the NOS edge you can bring to the table.
What you write must be unique and have its own appealing idiosyncrasies. You want to gear writing to match the temperament of your audience. Also, you want details that are useful, actionable, and shareable.
Once you’ve designed unique articles, you don’t want them merely featured on your blog. You want them to be made publicly available across a menagerie of diverse guest blogs which yet have some pertinence to your products and services, and have been professionally selected for their effectiveness.
This is one of the first places a buyer goes to determine whether a product or service sounds trustworthy. You want Google reviews and you want them to be good reviews. Getting them will happen organically to some degree, but there are certain strategies you can use to expedite the process in “NOS” fashion. For example: ask clients pleased with your services if they wouldn’t mind you posting a review in their name that you had previously written. They’ll likely agree to it, you can make this a standard protocol, so speeding up the process.
A Singing SEO System
When you combine Google reviews, original articles, and posting of successful content on guest blogs, you’re giving your marketing engine a shot of adrenaline much like a nitrous oxide system. Keep your eyes on the rear-view mirror, because soon you’ll see competition drifting behind.
IT marketing through MSP SEO Factory has been designed to optimize the performance of your marketing engine to maximum effectiveness. Contact us for strategic ROI-rich content marketing.
About our Contributor
Johannes Beekman is the Digital Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP Business ideas and turning them into original, optimized MSP blogs. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their clients. Johannes has 5 years of experience in technical digital MSP marketing, website design, SEO, content marketing, and PPC, and 10 years of experience in sales and marketing in the semiconductor industry. He organized and managed symposia and has international work experience in Europe and Asia. Wharton MBA 2008.