Importance of Blogging for Your MSP Business
Are you wondering if having a blog for your MSP business is worth the time and effort? The answer is “yes.” Blogging is one of the best inbound marketing techniques you can use to increase your traffic, build your brand, generate leads, and increase conversions.
Drive Traffic with Inbound Links
By keeping your MSP blog up-to-date with relevant content, you increase inbound links or backlinks. By generating inbound links, you increase traffic to your MSP website. The more authoritative inbound links your website has, the better your site will rank with search engines. A few strategies for developing quality inbound links include:
• Create informative content for your blog
• Keep your blog posts current and updated
• Link to other authoritative websites
• Create linkable infographics
Increase Ranking with Optimum Keywords
When you target long-tail keywords in your blog content, you increase your traffic, which attracts leads. As your blog attracts more prospects, your MSP business brand and authority grows. A study conducted by Statista reported that effective website optimization requires that half of your focus should be on long-tail keywords. Take advantage of long-tailed keywords on your business blog and you’ll find your ranking and traffic increasing.
Online Presence Increases Leads
Having informative and engaging content on your blog develops your online presence, giving potential customers a straightforward way to discover what your business has to offer. Many times, after doing a search, visitors land on blog pages rather than the main website. It’s important to keep your blog as a subdomain of your main website, instead of on a different domain. In this way, all your inbound links also drive leads to your main business website. Insert a call to action in each of your blog posts, encouraging visitors to contact your business, sign up for a newsletter or email you for information.
Engages Targeted Audience
Blogging offers your prospects a way to communicate their needs and concerns directly the comment section of your blog. By responding quickly to the comments, you connect with visitors and build trust in your business. Always give your readers helpful information and listen to their point of view. You can also engage your audience by adding social media buttons to your blog pages, asking readers to follow you on Facebook, Twitter and LinkedIn. When your visitors share your social media links, your site attracts more traffic that generates leads for your business.
Boost SEO with Great Content
Posting relevant, fresh content on your blog regularly boosts your authority with the search engines. Google rewards sites that produce informative, original content that features strong headlines. Provide your readers with fresh posts that give actionable tips and strategies that they can use and gain knowledge. Users want to see relevant information from info-graphics, images, videos, and content that answers their questions.
Developing a high-ranking business blog requires constant promotion, updated content, and participation to drive targeted traffic to your website. It’s a way to connect with your prospects and customers, building their trust that your business can help them.
About our Contributor
Nicholas Fortin is the President and Owner of Nexxen Technologies, which provides IT Support in West Palm Beach. With a wealth of experience in the IT Support and a very real sense of what it takes to run a successful business in Fort Lauderdale, he is the ideal person to help their clients achieve more through a more efficient use of technology.
Nicholas is well versed in the management of computer networks, IT Infrastructure and Operations Services (IOS), as well as in IT services best practices for Boca Raton, due diligence, PCI-DSS, SOX, and HIPAA compliance. Nicholas is justifiably proud of his ability to establish and maintain excellent working relationships, not only with their clients and vendors but with his co-workers too. Their 98% customer retention rate is a source of pride to everyone on the Nexxen Technologies, Inc. team too!
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