Getting Top Ranked Can Help Your MSP Business With Recruiting!
Accomplish Multiple Things Simultaneously
The Internet is a very important part of your MSP business, especially when marketing is factored in. Marketing isn’t only about selling yourself to new clients; it’s also about selling yourself to new employees, partners, and even other MSPs. Partnerships between MSPs are common and mergers are a regular feature of the modern tech landscape.
If you’re conducting a content marketing campaign, you’re likely to reach more potential employees, clients, potential partners, and people in general. The only catch is running the campaign correctly. You can’t just reluctantly sprinkle the web with blog posts. You’ve got to put new blogs into rotation as regularly as possible. Did you know that approximately 52 blogs every month can increase your traffic as much as 77%? That’s less than two blogs a day. Granted, it will take a bit of momentum to get there. Writing considerations to plan for include:
• Paragraph size
• Sentence structure
• Industry-specific vocabulary
• Keywords and keyword phrases
• Videos, pictures, and graphic art
• The potential benefit of an infographic
• Maximizing blog impact through strategic re-posts
• Becoming a regular contributor to multiple blogs— a “guest” blogger
Oftentimes, getting the job done right requires you employ the services of an online content marketing agency. It’s a much more cost-effective and ROI-rich solution than spinning your wheels through bouts of trial and error.
If you’re able to do that, you’ve additionally got the advantage of online real-estate becoming permanently available and eventually even transcending initial status to possibly become a Passive Income Generator or PIG— just like rental property. Once your online persona has achieved top-ranked status, all the content you’ve written works together en masse. It reaches an event horizon that becomes continually productive at statistical intervals. You hit cruising altitude, and as long as you’ve got “content fuel,” you can stay there indefinitely. As a matter of fact, the ceiling will lift, as ideally, your business will begin to scale up.
The Importance of Top-Ranked Status
All that being said, when it comes to hiring people who are the kind of employees you want on your staff, being top-ranked is downright essential. Potential employees are going to conduct a Google search, and if your MSP business isn’t top-ranked, you might not get their application. You might not get a call. They may not even know you exist. This puts more pressure internally on your acquisitions department.
Meanwhile, when a good content strategy gets you top-ranked on Google, those who are qualified and looking will find you easier, and you may see a larger influx of appropriate candidates. Think about it from the prospective employee’s point of view. They’re qualified and they need work, so what’s the easiest way to find the most appropriate companies for application? Type a word or phrase into Google and see what pops up. This is additionally the path of least resistance.
Today there is a drought in the tech industry— a drought pertaining to qualified, talented personnel; past a certain level of proficiency it all dries up. You need every advantage available when sourcing qualified personnel, and content is one of the best available strategies to this end today.
About our Contributor
Stephen Monk started Noverus Innovations Inc., an IT Services company serving the entire Sacramento area located in Roseville, California. Stephen started Noverus with a passion for using advanced technology to solve IT support business problems for small and medium companies in the Sacramento area. The company was started nearly six years ago with a focus on bringing state-of-the-art technology like, Backup and Disaster Recovery Solutions, fixed-fee managed services, IT outsourcing and cyber security.
Unlike many other managed IT services providers in the Sacramento area, Noverus take providing amazing customers services extremely seriously to the point of hiring people that understand how important customer service is and then teach their techs the technology skills needed.
Finally, Noverus has made a commitment to never fall behind on the technology curve so that they can always give their customers accurate managed services advice in Sacramento!