We Can Learn some IT Marketing Tricks from Willy Wonka!
I believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.
This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business?
Go Big or Go Home
One of the lessons that we should try to learn from Willy Wonka was how he was able to garner national attention with his innovative marketing contest. According to the movie, Willy Wonka spent very little on advertising and yet the world went mad buying Wonka Bars searching for the famous golden ticket. What was the secret that allowed him to effectively spread his marketing message so far and wide with such a paltry marketing budget?
This essential element in his is overwhelming success was that he set his prize to be something so amazing it was beyond imagination. The grand prize winner would become the owner of the Chocolate Factory! Often MSP’s will launch different marketing campaigns but they never go viral because they’re always rooted in small ideas that do not reap attraction. If you truly want to conduct a marketing campaign, on a small budget, that explodes all over your local community or the globe, then you must start with a Bid Idea.
The idea must be so amazing that when you tell people they simply do not believe you or desire immediate information. The idea must be so captivating that it would entice businesses from around the world to journey and learn more about your phenomenal IT support plan.
Notify the Press
Once you have the big MSP Marketing idea, and that’s the hard part, you simply need to notify the press. Of course, that sounds easy but this step also requires some diligent effort if you want your marketing to go viral like Willy Wonka’s Golden Ticket campaign. First you must know the press if you want to allow them to learn about your very news-worthy marketing campaign. Many times, this can be accomplished simply by calling the media organization in question and asking for their editor. Believe it or not, it can be that easy to get into contact with the media.
If you’re not able to reach them by phone then physically send them information about your idea but make sure the materials are just as amazing as the big idea itself. Make sure to call back and follow up after you have sent them some information in the mail. You might have to follow these two steps repeatedly, like rinse and repeat, until you get the chance to make contact.
If that doesn’t work then the second best option is to look for events on their website where the Editor might attend personally. One you have this information then make sure that your attend and look for the media contact and introduce yourself personally. Usually this alternative approach works much better as media professionals are far more likely to take a call from someone they meet at an industry event.
If you can put on your IT thinking cap on and spend some time brainstorming, you should be able to develop your Big Marketing Idea. Run the idea past several people to conduct some limited market research to ensure you get the right reaction… Once you are confident you have a winning BIG idea then begin to court to press until you can get your marketing plan to go viral like Willy Wonka got the whole world to buy Wonka bars!
About our Contributor
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.